A funny thing is going on in San Francisco right now. After Uber hired Goldman to raise $1 billion in a convertible debt sale, Uber launched a $5 UberPool campaign for a limited time on rides anywhere in San Francisco. UberPool is Uber’s carpooling service where they charge an even lower rate than their UberX offering. $5 to go anywhere in SF is truly a game-changing move that makes me not want to ever drive again in The City. The traffic has turned horrendous with unemployment below 4%.
It takes me about 30 minutes on average to drive downtown from Golden Gate Heights in rush hour traffic plus parking. There’s of course the cost of gas, potential tickets, and the risk of accidents I’ve got to deal with as well. I’d totally pay $10 roundtrip for the 3X a week I go downtown and leave Rhino, my sexy beast, at home.
But guess what? I haven’t called a single UberPool because I’ve currently got 10 free rides, each worth $20 – $30, sitting in my account! I’m not going to burn one ride that now only costs $5 with one of my $20-$30 credits, no sir! I’m going to hoard my free rides for when I go to the airport – a $30-$35 fee from my house. You see, if a ride only costs $15 and I use one of my $30 credits, I lose the other $15. And even if the app is smart enough to let me use the $5 promo on UberPool, instead of automatically applying one of my $20-$30 credits, I’m still not willing to risk it.
Like any good frugal person would do, I told my friends to book an UberPool instead, and take me along for a ride. Genius!
How did I get all my free ride credits? That’s easy. Each person who tries out Uber using my referral code gets a $20 free ride and so do I. All you gotta do to replicate my Uber credit galore is spend 25 hours a week writing for five years in a row and you’re good to go!
Too bad the promotional value is only $20 a ride now, down from $30 in 2014. But they’ve now smartly shifted the promotion strategy to subsidizing drivers with their $5 UberPool to get consumers to try their carpooling service. If you haven’t tried Uber, it absolutely makes transportation cheaper and easier.