The Katana: Advertising For A Cause
Ready, Set, Go! From now on, all advertising revenue after operating costs will be donated to charity! I’ve finally got off my rump to figure out this peculiar aspect of blogging.
For the past 6 months I’ve been very disinterested in advertising. The only thing that did interest me was practicing “free-writing”, meeting new folks, and learning new things. I played around with various advertising platforms like Adsense early on, and I just scratched my head wondering who would click on ads such as “600% Penny Stocks”? What if the advertiser was a scam? For those who use Adsense, more power to you. It’s my own personal issue for not being entirely comfortable with their platform.
As I learned more about advertising online, I realized there were other solutions to my pre-screening desires. One solution is to sign up with affiliate advertising networks such as LinkShare (thanks Matt Bell), where I can screen hundreds of advertisers beforehand to provide relevant solutions or interests to readers. We still will never know with 100% certainty the veracity of the products (Enron anybody?), but at the very least, it’s one level higher than putting up contextual advertisements where we have no control over.
It’s important that advertising never alters the spirit of this site. We will not be like politicians, swayed by corporate interest groups and their tantalizing dollars. If there’s a product we like we’ll endorse it and introduce the product to others. If not, we just won’t bother no matter how attractive the incentives. Making money online is a learned skill that takes time to cultivate. The best ads are those which are unobtrusive and relevant.
MIND SHIFT Read more…
Author Bios: Manisha Thakor and Sharon Kedar have their MBA’s and CFA’s and are the coauthors of “On My Own Two Feet: A Modern Girl’s Guide To Personal Finance.”

Publisher: The Penguin Group. Hard cover. 257-pages. Price: $26.


John is smart to be so opinionated because after all, the people who will be buying his magazine are those who have always wondered whether getting an MBA is a good idea. He forces the assumption that if you picked up his magazine, you must get an MBA, and not just any MBA, but one of the top schools from his polls.



