There’s a fine line between being a jerk and being constructive. As a parent, manager, spouse, or friend, most of the time we just want what’s best for others. The problem is, we’re afraid to offend and we therefore lose any ability to help.
There’s no better reward than advising someone how to improve, and then watch them flourish. Push the person too far, however, and you’ll engender resentment. The Sandwich Method is one the best ways for delivering constructive feedback.
SCENARIO: Your friend Sam comes up with a corny idea for a website called “Financial Samurai.” Sam thinks it will become a Top 25 personal finance site in the world one day and thinks the tagline “Slicing Through Money’s Mysteries” is catchy. He thinks he’ll be able to retire off the advertising revenue and is already thinking about buying the latest Audi S5 and quitting his day job with his expected income.
You know better because there are 50 million active websites out there (200+ million total), and only the top 100,000 (0.2%) sites earn 74% of all the revenue according to Alexa. As a friend, how do you knock some reality into Sam, without crushing his enthusiasm?
THE SANDWICH METHOD TO HELP SAM FACE REALITY: