In journalism, there’s a great saying, “If It bleeds, it leads.” The Wolf Street blog ascribes to this journalism strategy to gain more viewership. This article discusses how to use constant negativity to help you grow your site. Everybody should consider starting their own site during the pandemic to try and earn extra income.
The Wolf Street site peddles doom and gloom to gain more clicks. And Wolf Richter, the founder of the site, has been successfully doing this for years.
Therefore, if you are looking to grow your site, you may want to focus mainly on negative stories and doom and gloom as well. Lots of people, including Wolf Richter, enjoy the suffering in others.
There is a huge portion of the population who have NOT benefitted from the growth in stocks and in real estate over the years. Or, some have gained, yet didn’t gain as much as others. As a result, there’s a great undercurrent of bitterness that has permeated society.
Wolf Richter has successfully exploited the doom and gloom society to his benefit.
Examples Of Doom And Gloom Headlines On Wolf Street
Here are some great examples of doom and gloom by Wolf Street. Notice his use of the words “mess,” “plunge,” “kill,” “loss,” “tough,” “debt-slaves,” “mauls,” “spikes,” and so forth.
Almost all of Wolf Street’s blog titles are full of negative words to induce people to click on his site.
Wolf Street has been publishing these type of articles all the throughout the bull market. That is really tough to handle.
Why Is Wolf Richer And Wolf Street So Negative?
Your predisposition comes from your upbringing, background, and financial situation. The more difficult your childhood, the less friends you have, and the poorer you are, the higher the tendency of you to be negative.
I don’t know Wolf personally, but his readers have told me he focuses on the negatives because:
- He may have relationship and health issues.
- He wasn’t long enough San Francisco property during the boom.
- From his posts, he wasn’t long enough stocks.
- He’s short the S&P 500 on June 19, 2020, and the S&P 500 continued to go much, much higher.
We all have issues. However, some have more than others. Venting through writing is actually a very cathartic way to deal with your issues.
It is tough to feel like you are getting left behind. And if you have a very salty and negative personality, it naturally permeates through in your writing.
If Wolf wants to provide his perspective on why he’s so negative, I’m happy to listen and add his point of view.
Below is a snapshot of him announcing he shorted the S&P 500 on June 19,2020. Notice his consistent doom and gloom headlines like “zombie companies” to the right.
If you are short the S&P 500 and end up losing another 10% while others are making 10%, you’re obviously going to end up pretty salty and angry.
Misery Loves Company
If you want to start a website, you might want to go the path of Wolf Street, where you mainly only focus on the negatives. Misery loves company.
Unfortunately, if you only focus on the negatives, you may end up staying miserable for a long time.
Being miserable and having a successful website that makes money is not a trade off most would like to make.
However, if you have a lot of demons, you might want to follow the doom and gloom path.
For more blog profiles on how to grow your website, stick around. We’ll go through various blog strategies one by one.