Use The Sandwich Method To Provide Constructive Criticism
A Reuben, My Favorite!
There’s a fine line between being a jerk and being constructive. As a parent, manager, spouse, or friend, most of the time we just want what’s best for others. The problem is, we’re afraid to offend and we therefore lose any ability to help.
There’s no better reward than advising someone how to improve, and then watch them flourish. Push the person too far, however, and you’ll engender resentment. The Sandwich Method is one the best ways for delivering constructive feedback.
SCENARIO: Your friend Sam comes up with a corny idea for a website called “Financial Samurai.” Sam thinks it will become a Top 25 personal finance site in the world one day and thinks the tagline “Slicing Through Money’s Mysteries” is catchy. He thinks he’ll be able to retire off the advertising revenue and is already thinking about buying the latest Audi S5 and quitting his day job with his expected income.
You know better because there are 50 million active websites out there (200+ million total), and only the top 100,000 (0.2%) sites earn 74% of all the revenue according to Alexa. As a friend, how do you knock some reality into Sam, without crushing his enthusiasm?
THE SANDWICH METHOD TO HELP SAM FACE REALITY:
1) Top slice of bread: Provide positive reinforcement about his idea! Even if you think his idea is the lamest thing on Earth, it’s important to believe in the person because frankly, anything is possible. You don’t want to be the friend who didn’t believe in him, and then see him crush it and resent you for not supporting him in the beginning. Specifically highlight things he’s positive about that you can support i.e the domain name and tag-line in this example.
2) The Corned Beef & Sauerkraut: After providing encouraging words, provide suggestions on alternatives to his idea, the difficult competitive landscape, and the realities of starting a business in such a hyper competitive world. You have to be the voice of reason, because whenever someone is so gung-ho about their idea, they often lose site of reality. It’s your job to shake reality into their souls.
“Did you know that after 6 months, most publishers quit due to a lack of interest, income, and drive?”
“Even if you had 1 million page views a month, at a CPM of $2.5, your one ad would only make you $2,500!”
“How are you going to compete against guys who blog full-time? What about sites that have a conglomeration of writers? There’s no part-time, full-time, conglomeration separation of battle fields. The odds are stacked against you! But good luck, sucka!” (omit sucker and replace with fool).
“You may have to work harder than others because nobody will care about your project more than you. You have no computer skills, you still have a really crappy computer, and you’re just not that interesting.”
Realities like the above helps squeegee the mist off of Sam’s delusional windshield.
3) The bottom slice of bread: Before your criticism goes too far, it’s important to return to all that’s positive about his idea. Mention to Sam that with the right dedication, you believe he will succeed. Highlight those who’ve made it, and use them as anchors to encourage his efforts. The conversation should end with unconditional support, given that you have already provided all the pitfalls.
CONCLUSION
The Sandwich Method is a powerful tool for providing constructive criticism to your loved ones. Sometimes huge financial risk is at stake, such as taking out a second mortgage to lever up and buy gold at $1,200! It’s important to beat the living sense into those you care for without ruining your relationship. After many blunders of my own, trust me when I say they’ll thank you, eventually! The Sandwich Method will help if properly employed. Anybody starving for a Reuben yet? Happy Thanksgiving weekend because mine has already started!
Related Post: “You’re Rejected! How I Use Rejection To Motivate Me Every Single Day.”
Readers, how do you provide constructive criticism to the people you care about in a way that doesn’t offend them? Is it me, or do younger folks take criticism more personally that older folks?
Any full-time publishers out there? If so, can you share with us your story of how you got there? A link to your post if you wrote one with an intro is fine too. Mike, Fitz, Jim, and David N. are also full-timers who I follow as well. Neal, well I donno, he just seems like a Jet-setter! Care to share your stories guys?
Keiju,
Financial Samurai - “Slicing Through Money’s Mysteries”
Twitter @FinancialSamurai and subscribe to our RSS feed. You can also follow the comment thread by clicking the bottom button on the bottom left.
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As to how I “went full-time” :
It took me about two years of working anywhere from 25-45 hours per week. Some people make it happen faster. Others not so fast.
My business model is quite different from other bloggers. About 2/3 of my income is from book sales. The remaining 1/3 is a mix of some adsense and some affiliate revenue. If the writing/publishing/selling books business model is something you’d be interested in, I’d suggest checking out Aaron Shepard’s Aiming at Amazon.
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@Mike Piper Interesante Mike. To clarify, you worked 25-45 hours per week on your blog and your book for 2 years on top of your day job before you made the jump?
Was there a monetary goal you set yourself up for i.e make $5,000/month and I’m out, before leaving?
Thnx for the book tip.
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I think the only criticism people listen to is ht ekind that comes from personal experience. There re always exceptions, and hearing third-hand about someone’s experience doesn’t have much of an effect, but your friend telling you about how their experiences directly relate to you can be powerful. Even think about how much a friend telling you about a great movie. That has a much bigger impact than reading a review in the newspaper.
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By the way that sandwich is totally making me so hungry right now. Constructive criticism is best, when people ask for your advice, give it. Just don’t come down too hard, find positives if you can and work them in, but give true advice, they are looking for it and feedback to make changes.
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@Craig You know what Craig? This post is making my starving too! Damn I wish I lived in NYC so I could go to a class Jewish deli. Sooo hungry. Thnx for your comments! Sam-urai
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I like the way you explained it using the sandwixh method. It is so logical, and I know it works. Thanks.
A great Thanksgiving to you too!
John DeFlumeri Jr
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What about making $$$ off via other means and not just the blog itself? ie online courses, seminars and the like?
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My boss taught me how to write sandwich emails when I first started working. Almost everything had to have these three elements before I could hit the send button. It was very useful advice, and one that I try to follow as often as I can.
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@Larry L, New York Not sure whether your question is to Mike (since this comment system is so not intuitive!), but if it is direct to me, I’m trying to figure out how to make millions from this site first. First things first! :) Actually, I have a ton of business ideas, but my focus really is with work right now.
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I’m hungry too. Pacific NW has very little in the way of decently thin sliced corned beef. And some places put the wrong cheese on!
IMO, most people naturally do this. The guy who first thought to write it down and make millions selling books was a genius!
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admin Reply:
November 25th, 2009 at 10:47 am
Geek – I think you’ll be surprised at how poorly people convey criticism. If more people used the sandwich method, we’d have less fights.
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Sam,
I created Wealth Pilgrim to support a book that I wrote and still trying to sell.
I just love writing and make ZERO from it now. However, I’m coming out with a few products very soon and hope to make a few shekels.
I’m going to try to build a model like Mike’s.
But I’m also starving right now. Thanks a lot!
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@admin
IMHO most blogs don’t make much $$$ via the ads, it’s from the services to sell/upsell to the people reading the site. They trust the brand (in this case you) are offering.
It’s a means to an end instead of an end in itself. Ad banners money I consider gravy (to keep in line with the food discussion and Thanksgiving!)
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@Larry L, New York You’re probably right Larry hence my example of 1 million page views a month only equals $2,500. The Alexa blog link from the article provides some good insight as well.
I’m not interested in selling anything to anybody at the moment, b/c I admittedly I kinda tune out myself to sites that do, unless they are fervent users of the product.
I don’t think I’ll be putting on any of those Adsense ads either, since I never click on them myself. Who knows. I might experiment a little, but not now.
Happy Thanksgiving to you and your family!
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@Neal@wealthpilgrim Looking forward to your new products! Just got back from eating a money Ahi Tuna Poki Bowl, a 100% complete opposite of the Reuben sandwich!
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Isn’t the real key getting from top slice to the meat? Most people tune either everything out before the word “but” and after the word “but”- either they hear the praise and think you support them or they hear the criticism and call you a hater.
So the question becomes how do you transition using the appropriate wording?
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Getting people to hear your criticism without going on the defensive is always the trick. When someone is excitedly telling you about this awesome new idea they have, anything negative is generally taken personally. Maybe they think you are being pessimistic, or that you are jealous, or any other number of factors.
I think your framework of beginning and ending with a positive and supportive statement does wonders to turn off this defensive reaction, and I have used it (or something similar) many times. I tend to tell them it’s not a bad idea and actually consider what they are telling me. I’ll then go into asking more specific questions about it to indirectly get to my criticism. This way my questing tends to highlight to the person what they need to consider further to be successful.
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This article was so funny; I had to chuckle. I think i’ll be testing the sandwich method out tonight. Someone should try the sandwich method to investing next.
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I think that its important to factor in the temperment of the person receiving the criticism because everyone handles criticism differently. For example, if you are coaching a basketball team then a good coach definitely understands that different players are motivated/accept teaching/accept criticism in different ways.
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that’s such a cool way to think about things. Giving people at work constructive criticism is quite difficult and telling loved ones is even harder! Main thing is not to jump to conclusions and shoot someone’s idea down on the spot. Having someone cut you off before you get to finish pitching an idea is not just frustrating it can really hurt feelings and confidence. I really like your mention of finishing with positive points when giving someone suggestions on how to improve. That lets the listener know you really listened to them and are offering heartfelt support.
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It’s funny that today I went to lunch and my buddy got a reuben (I really wanted one to after it came out)… I should have got one to, but instead I got a chicken quesadilla (at least it was good)…
I’ve never heard of the sandwich technique, but I think I’ll use that in the future! I use to flip flop on the pros and cons about 10 times, until the person I was talking would become totally confused.
Thanks for the advice (I learned something new).
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In management development we find too often co-workers are reluctant to criticize in the first place, especially when it is to a supervisor.
Another method we use to overcome this challenge is to focus not on the person or the fact that it is “their” idea in question but the process or subject itself; depersonalize it.
This is great advice on how to provide constructive criticism and a badly needed skill in corporate America and personal relationships.
When I use the sandwich method idea in my next class I will make sure to credit FS!
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@admin
Interesante Mike. To clarify, you worked 25-45 hours per week on your blog and your book for 2 years on top of your day job before you made the jump?
Correct.
I ended up leaving my job before the business fully paid all of our expenses. That is, we were cash-flow-negative for a while right at the time I left.
I left my job when, based on the amount of cash we had saved up, the level of our expenses, and the level of the business’s income, I’d have 36 months before we ran out of cash. I figured three years would be enough time to get the business’s income to the point where it paid our expenses. It ended up taking 9 months.
So for anyone counting, that’s 33 months total (24 building the business while working a full-time job, then another 9 full-time) before it paid all the bills.
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@Don@Moneyreasons.com You got to get the Reuben! It’s one of the best sandwiches on Earth! Glad you learned something new, although I hoped you learned some new stuff in previous posts too :) Maybe not, haha.
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@LeanLifeCoach That’s a good strategy regarding depersonalizing things, and not focusing on “their” idea! I think the smart and supersensitive ones though might be like, ‘why you talking about someone else’s idea, it’s MINE, mine, mine and I’m right here so talk to me!”
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@Edwin Good point that the person offering criticism could be perceived as being jealous, when s/he may really not be.
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@Mike Piper Awesome Mike, that’s really great! I’m impressed you took the plunge. Was there a life moment that just told you to make the change such as an angry fight with a colleague?
Sometimes, when I get overloaded at work, I just feel like things are hopeless. But then, I look on the bright side (I’ve got a job) and get motivated quickly again. I’ve always wanted to do something entrepreneurial, but the job offer I got out of college was just way too attractive to pass up.
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I am a toastmaster and at toastmasters we employ the sandwich technique when evaluating speeches. It is a very effective method to reinforce that which is good, and give the speaker something to work on to make it even better.
In true toastmasterspeak, (I know there is no such word but I take license :-) the “criticism” is delivered in a much friendlier language, supportive rather than accusative, i.e., something along the lines of
“… that is a very competitive field you’re entering, did you know that ….. now I don’t mean to rain on your parade, but my experience in anything I have tried was to double the time and half the results, what about you? …..?
Show your support by asking how you can help Sam get started.
My two cents worth – hmmmm. with inflation etc, should now be changed to my quarter’s worth?
best…………valentina
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Thanks for the interesting post.
I have heard this phenomenon described as the MOTIVATION sandwich. The pieces of the sandwich being encouragement, confrontation, encouragement.
It’s a great method to bring clarity and direction to difficult situations
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@admin Great topic. I think a lot of people get similar analogies in management classes and supervisors’ training but conveniently forget what they learned when it’s time to put it into practice. My experience has been most people will tell everyone but the person who needs the constructive criticism what they think, whether they’re right or wrong. I’ve always tried to surround myself with people who aren’t afraid to speak their mind, that way I always know where I stand.
As far as Adsense goes, I hate it. I don’t like the fact they pick the ads that get dished up and don’t give you very much control over the content. I got ads for things I really didn’t want, like penny stocks and trading software. I signed up with Commission Junction and Linkshare and picked a handful of companies I like and rotate ads using the WordPress plugins AdRotate and Ad Buttons. I don’t really expect to make any money but as long as people keep clicking I’ll leave them up. It’s another gauge to show me what readers are interested in and sometimes I can find limited time offers and coupons to advertise.
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@David
You’ll have to tell me more about this commission Junction and Linkshare program. I’m thinking of just compiling a list of 10-20 links I’ll put on my side bar as sponsors which I can individually investigate first. Payment will be on a monthly fixed basis. Let me go check out your ads more and observe!
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@Valentina
Thanks for your thoughts. Those are good suggestions on offering to help Sam (me) get started. I’ve never met an actual Toastmaster, so I’m honored! :)
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@Andee Sellman, One Sherpa
Andee interesting business you got there. You’ll have to tell me more about it and how you help your customers. Thnx for stopping by!
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One has another thing to be concerned about or pay attention to –
If you are giving advice to a person with different culture background, a culture you might have lived or come from before, but many years ago. Because sometimes you may find the other person getting a little upset, when in fact you thought you havn’t said anything negative. My advice in this situation is to say less or agree with the other person if it doesn’t harm.
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@Lovingkind
Good point about cultural differences. That can be really a tough one. Yes, perhaps unless the idea, investment, or thing s/he is about to do is absolutely ridiculous, best to just support and encourage.
admin´s last blog ..The World Stock Markets Are Crashing & You’re Going Shopping?!
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@admin With either Ad Buttons or Ad Rotator you’ll get a count of the number of impressions and the number of clicks. You’ll also be able to upload your own ads in any shape or size, and with Ad Rotator you can specify different categories and control which ads are displayed on whatever page you want. If you want to go the affiliate route the programs vary from company to company, and I think CJ.com has a minimum payout of $100. CJ and Linkshare both generate the linking code for you and I always opt to encrypt the link so my account won’t get hacked. I run ads for things I like, Franklin Covey planners, Jim Cramer, Investor Business Daily, my webhost, stuff like that. The plugins rotate the ads so you always have something different on your page. If you have any questions just shoot me an email. I would think with the traffic you get you should be able to easily augment your sites revenue with a few well placed ads.
- David
David@MBAbriefs.com
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@David
Gotcha, thanks for the tips! Yeah, I haven’t decided whether I want to load my site up with ads yet. It’s still too early for me, and I enjoy conversing with someone live before putting up the ad.
Will ping ya if I go this route! thnx, Sam
admin´s last blog ..The World Stock Markets Are Crashing & You’re Going Shopping?!
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