It’s been over a year since I swapped property management companies for my Lake Tahoe vacation rental (it’s snowing buckets btw), but it was only recently that I marketed the property here to help boost its income for the second year. The property used to be managed directly by the hotel, which would obviously garner the most amount of incoming calls and online inquiries compared to an outside property manager. When reservations were booked through the hotel, they randomly assigned which units those reservations went to. So when I was in their rental program, the only way I used to benefit was when the overall volume of guests increased.
That all changed when I moved to an outside property management company who charges a lower commission. They market my specific units on their website. Therefore, the challenge is for them (Vacasa Rentals) to get well known enough to be a favorable company for vacationers to book living arrangements vs. the hotel’s challenge of simply marketing The Resort At Squaw Creek as the premier Lake Tahoe vacation destination.
I used to try and help my cause by advertising my property on Craigslist while it was still managed by the hotel as well, but I stopped because it takes a lot of time dealing with inquiries and bookings. You would think I’d be worried about seeing a drop in income by switching management companies, especially if I didn’t market my unit on the side. But I wasn’t because I wanted to let them earn my business for the first year, so they wouldn’t take me for granted. They gave me a guarantee that I would earn at least as much as I did from the hotel, or else they’d refund the difference.