Creating Powerful Friends: Samurai’s Alexa Ranking Challenge

There’s a fun hypothesis saying that you are the average of the closest five people around you.  I believe this to be true, do you?  What’s interesting about the blogosphere community is that anybody with enough intention can start a website.  Some are interesting, some are not, but regardless we can all compete with the ProBloggers and the Huffington Posts of the web in our own niche way!

Alexa is a dynamic website ranking and information company owned by Amazon, which has over 40 million users world wide.  The tool bar is free, and easy to download.  The Yakezie Alexa Ranking Challenge is straight forward.  If you’re outside of the top 200,000, get in the top 200,000 within 6 months.  I can’t even name 100 sites, let alone 199,999 sites.  Can you?  If you’re already in the top 200,000, get in the top 100,000.  And if you’re already in the top 100,000, get in the top 50,000.

There are some who poo poo the Alexa ranking system, and I recognize their two main arguments:  1) The system only tracks visitors who have the Alexa Toolbar installed, and 2) There are cases where some websites with bazillions of users have a worse ranking than sites with less users.  We don’t know why, because we don’t fully know what goes into the calculations.  It may be because readers don’t visit and just read off their RSS.  That said, the Alexa ranking system continues to grow, and is the best system we got.  At least 40 million webmasters around the world think so, and there has to be something to it if Google, Facebook, Yahoo and YouTube are ranked #1, #2, #3, and #4, respectively.

Since starting this site, I’ve been rejected as a guest poster, didn’t even get responded to, let alone make it as one of the 7 finalists for one site’s staff writer tryouts, denied admission to a personal finance blog network, and even got my first carnival submission rejected.  But through all the rejections, I took comfort in my friend, Alexa, who is always by my side motivating me to keep going.  I’m sure many of you have been rejected as well.  Here’s your chance to create our own network of powerful friends by joining in on the challenge!


* You’ll get to compete for a spot on the top personal finance blogs list (Yakezie Network) and be on the first page Wise Bread’s Top 100 Personal Finance Blogs ranking. I’ve heard some publishers in the Top 100 don’t even bother to associate with others outside page 1.  Oh, the snobbery!  But seriously, if you’re on page one, opportunities start coming to you, because this list has become the default ranking in the community, and the default ranking in the community uses Alexa.  Remember the 80/20 rule.  There are 440+ on the list now and I’m sure it’ll just continue to grow.  The bigger the list grows, the harder it will be to reach the Top 100.

* Motivation.  Unless you’ve got an established blog already, writing gets very lonely and discouraging sometimes when not many people come to visit.  You might say you are writing for yourself and don’t care, but if that’s the case, why make your writing public?  Witnessing progress is fun!

* If you love books, you’ll get approached by authors and publicists looking to send you tons of free books to review and giveaway.  You may even get a catalog of a publisher’s entire library of books from which you can choose from.  In fact, you will have opportunities to sample many free products if you so choose.  You know how movie stars get all those goodie bags of stuff to sample at the Oscars even though they’re already rich and don’t need more free stuff?  It’s kinda like that, a virtuous cycle of people who provide mutual benefits.  If you someday wish to write a book, you now have direct access to the very people who reject hundreds of authors everyday!

* Advertisers will flock to you, and ask you to pimp things you’ve never heard of.  Some of them, could be gems, but many will be junk traps.  The Top 100,000 ranked sites on Alexa (top 0.25%) earn 72% of all revenue, hence you can potentially earn a good amount of lunch money from your site over time.  I have been very disinterested in advertising over the past the past six months, but I’ve recently had an “a-ha” moment.  Part of the money generated from this site will be donated to charity to help others more in need.

* Other big sites who never bother responding to you, suddenly take notice and give you the time of day.  Those comments you leave asking for feedback or help actually get addressed.   Cut them some slack though, because I’m sure they get inundated.  You can also join plenty of “exclusive” networks if you wish.

* If you want to earn a partial living as a staff writer, you have a much higher chance of getting accepted.  Furthermore guest posting and having others guest post on your site will be easier.

* You cultivate a competitive edge, get inspired and appreciate those who are way up the rankings.  I used to think watching golf on TV was extremely boring.  After I began hacking it up on my own, I now find watching golf extremely fascinating!  Same thing with a website.  You truly start to appreciate the marketing geniuses of some bloggers out there, and therefore strive to better yourself.

* Girls or guys, depending on your sex and preference, will love you when you say you have a “top” website at the bars.  For a brief moment, you can escape your mundane day job and pretend you are someone really important.  You could try saying, “Hi there good looking, I am the the CEO & Editor of X, America’s #1 personal finance site” for example, and you’ll immediately be whisked away into la la land.

TIPS ON BREACHING ALEXA TOP 200,000(Please share more if you have any!)

* Badge & Toolbar. Download and install the Alexa toolbar and put the badge on your site.   The Alexa toolbar is fascinating because it shows you so much detail about other sites you visit.  The badge will naturally peak interest as well.  The ranking is dynamic, and motivating.

* Content. Nothing else really matters, and that includes doing all that SEO stuff.  I had no idea what a site-map was, or what SEO (Search Engine Optimization) even stood for the first 4 months.  If you write something you feel strongly about, you’ll do great.  Try and write with a thesis.  Whether you are right or wrong is besides the point.  What’s more important is to get readers thinking about the topic at hand.  Write what you know, too, because if you try to fake it, people can tell.

* Content Length. Did you know that the average person spends just 7 seconds on a resume?  The point is that people have short attention spans, and if you write in huge paragraphs, with no breaks in the post for categories, you’ll likely lose readers.  After the 1,300th word, people’s eyes start glazing over, unless it’s superbly written.  This post violates this rule with 1,650 words, so I need to practice!

* Personality. Realize that you can’t please everybody all the time.  If you write with no thesis, no conclusion, no personal spin, then what’s really the point?  The great thing about the internet is that the market place is so huge, if our friends in America aren’t stopping by, maybe our friends from Australia will!

* Frequency. If you can post 2-4 times a week, that’s good enough!  You can try posting everyday, but you increase your chances of burn out, and you’re not getting maximum exposure for the articles you’ve written.   Notice how comments fade from your post after a new one comes, even though the older article is only a day or two old.  Instead, use the days off to visit other sites, comment, build relationships and let your articles percolate.

* Branding. Get an image that one can easily recognize as you.  Go to, and use that image in many things you do.   There are a lot of Davids, Johns, and Jims in the community.  Instead, sign off as a variation of your site, or your site itself because nobody has a monopoly on your common name, and you may confuse others.

* Read & Comment. Actually read an entire post and get the concept.  If the post is too boring, skip it, but if it’s interesting enough, share your thoughts.  Comments inspire writers, because it shows that someone is listening.  There will be reciprocity.

* Twitter. Twitter is probably the best micro-blogging tool out there, which I don’t do enough because it’s off during the day.  I’m amazed how some have thousands of followers, and can also follow hundreds of people as well.  Make sure you have a widget that will allow others to retweet your content easily.

* Guest Post. I’ve only done only one guest post, and that was with Wise Bread six months ago.  I would have done another, but my second guest post got rejected because it was deemed too controversial.  Surprise!  Since then, I haven’t guest post for another site and have diverted all my attention here.  The rejected article hasn’t been published here just in case you’re wondering, but it will.  If you can write quality content on bigger blogs, while producing quality content on your own site, that’s probably the best way to go. 

Update: The rejected article is now up: “How To Get Your Super Motivated Boyfriend (SMB) To Marry You

* Promote Others. If you’re scraping the bottom of the barrel in the rankings,  be selfless and promote others relentlessly.  Even if you are doing OK for yourself, promote others freely.  That includes re-tweeting and highlighting other articles on your own site.  The higher ranked sites will be appreciative and eventually return the favor.

* Don’t Think About Making Money. Because it will likely take a year or so if you’re lucky to earn over $1,000/month from your blog, the money you receive may demotivate you.  As soon as you start writing for money, you start losing your soul and it’s not as fun.  Write what you want to write, and the money will come.


If you just focus on two things, focus on content and promoting others. We’ve taken the initiative to start something on our own, so we might as well give it our best shot.  Like all ventures, it’s not easy maintaining the intensity and team effort goes a long way.  If we’re all in the top 200,000 by summer, we’ll be quite an influential bunch!  Just think about all the things we can do.

Once you break your particular Alexa benchmark, you can officially call yourself a Yakezie (pronounced yah-KAY-zee, and not to be confused with Yakuza).  Fail to achieve your goal in six months and you don’t have to chop off your pinky!  Who’s in?


1) Install the Alexa toolbar if not already and comment what your current Alexa ranking is, so we can keep track.

2) Write consistently 2-4 times a week on your own site and consider guest posting around the community including on to raise your profile.

3) Install the Yakezie Challenger Badge.

4) Announce on your blog that you have joined the Yakezie Challenge.

5) Selflessly promote others and build relationships.

6) Stay committed and consistent over the next 6 months!  Whether you are a huge blog or a start-up, everybody most go through a 6 month Challenge period to ensure that we build the best relationships possible.

7) Come introduce yourself on the Yakezie Challengers Forum and get to know your fellow Challengers and Members.

8) Once the 6-month challenge is over, let us know how far you’ve come in the forums, on your blog, and via an e-mail.  If you’ve developed good relationships, broken 200,000 in Alexa, and are ready for the next step, we will invite you to submit a form and write your Yakezie Member Post and become an official member.


Sam @ Financial Samurai – “Slicing Through Money’s Mysteries”

Follow on Twitter @FinancialSamura and subscribe to our RSS feed.

Sam started Financial Samurai in 2009 during the depths of the financial crisis as a way to make sense of chaos. After 13 years working on Wall Street, Sam decided to retire in 2012 to utilize everything he learned in business school to focus on online entrepreneurship.

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  1. says

    Okay, I’m in at 239k. I guess a fair goal is <100k, rather than 200k, since that's pretty close. My primary motivation is getting onto the first page of wisebread. (Incidentally, I'm all in favor of starting a different list. Preferably using metrics where I WILL be on page 1, hehe.)

    Unfortunately, my OS is old, so I'm stuck with the FF2.0, so no toolbar for me. I did install the alexa widget though. I get conflicting opinions on whether that actually works or not. In principle, it should give alexa the possibility of some tracking. OTOH maybe alexa only counts toolbar users.

  2. says

    @ Early Retirement Extreme
    Hi ERE – What about just upgrading to a new OS? Without the toolbar, any place you visit gets little to no credit. Let us know if can upgrade your OS because the toolbar is a prereq!

    As for breaching 100K, not sure if that’s a good idea for you and your frugal lifestyle! How are you going to deal with being approached by many wanting to give you money hand over fist?

  3. says

    @ admin
    I like money. Just because I get it, there’s no need to spend, right? ;-)
    I installed the SearchStatus addon on firefox which queries alexa for each site’s rank, so I’m thinking it should have the same effect as the toolbar; it shows alexa that the site was just visited.

  4. says

    Samurai I’d love to participate too, I’ll let Daniel know, congrats on your success as well. My alexa has been doing even better over the last few months probably because all of my peeps are now rocking the Alexa Toolbar as well. I’m currently at:

    129,609 and I’m going to set the ambitious goal of 50,000 in the next year. Yeah that’s right I’m going for it.

    I’ll promote the best I can, and anyone reading be sure to submit your posts to my weekly round-up at for some additional linkage love for you all.
    .-= Paul @ FiscalGeek´s last blog ..TurboTax Review: I try out the Home & Business Edition =-.

    • says

      Another Canadian! Sounds good! Welcome aboard, and looking forward to your involvement in the community!

      Good job beating Russia! Sorry to any Russians reading this.

  5. says

    I would love to participate as well. I’m actually a marriage blogger, but I write a lot on the topic of personal finance and I know a lot of you guys. Brad from Enemy of Debt sent me!

    My Alexa on Engaged Marriage is right around 125,000 after six months of existence.

      • says

        Hi Dustin, sorry, forgot to reply. There’s been a lot of interest! I checked out your site, and it looks like it’s a lot about marriage, christianity, and sexuality? The Yakezie Oda is a group of personal finance bloggers.

        Are you interested in the PF space? If you are, and write about PF, and are willing to be a fellow team player, you are more than welcome to join! Please follow the instructions at the bottom of the post.

        Let us know your thoughts. Rgds, Sam

        • says

          Hey Sam, I wanted to follow up. To answer your question, I am a marriage blogger, although I write a lot about personal finance as well. I’ve been following the comments and noticed that you suggested participants have 51% or more of their blog devoted to PF. I don’t have that big of a portion devoted to PF topics, so I should probably not participate.

          Kudos to you for this fantastic idea! It’s becoming very popular. Even though I’mnot a participant, I’ve actually had a few people ask me about the Yakezie Challenge (presumably after seeing this comment?) since I had a guest post on Problogger on Saturday. And, yes, that was super cool! :)
          .-= Dustin | Engaged Marriage´s last blog ..What’s the Secret to a Happy Marriage? =-.

    • says

      Sounds good Ninja. Good to hear from you. I think I may have literally commented 5-8 times on your site and never heard back from you, so I gave up visiting! lol. Go for that new job opportunity that will allow you to make more money in the long run, and congrats on your engagement!

      Hope to see you around.

      Best, Sam

  6. says

    I’m amazed that the rankings from some website that I’ve never heard of until today are so important to the success of a blogging site. There are so man things wrong with valuing statistics that come from a toolbar, I don’t know where to begin.

    Not everyone uses the same browser throughout the day. What about iPhone browsing? What about browsing at work when you can’t install toolbars? Or how about the idea that a lot of people have never heard of the site, period? Many people refuse to install toolbars out of principle (me being one of them).

    I’m really amazed that these statistics are so highly valued.

    • Cynthia says

      Are you saying joining a group of like-minded bloggers who want to improve their Alexa rankings by supporting each other and meeting new folks is a bad thing? Guess you won’t be joining the group! :)

    • says

      It’s the beauty of living in a free world Leslie, you are free to do whatever you want. As I write in the post, I’ve been rejected by so many things, I started this open community to accept all folks and help everyone succeed.

      There’s no perfect system, but we’re confronting each wall one at a time. This is only challenge #1. The statistic is valued b/c it is the default website ranking of the world. There’s already challenge #2 in the works.

      I’m assuming that there are those who see this challenge and don’t join, which is fine by us. We just want folks who want to join an open community of folks where we can learn from each other, and support each other’s efforts.

      Frankly, we just want to have a lot of fun, and make sure my fellow Yakezies flourish in whatever they want to do.

      Good for you to stand up for what you believe in! We believe in community.

      Best, Sam

  7. Red says

    I’ll join! What the hey! :) My ranking is 2,606,694! I’ve got the badge up on the site and the toolbar installed. Hopefully, this will motivate me to get started on link roundups, which I’ve been meaning to start for weeks! Woot, woot! :)
    .-= Red´s last blog ..Purses: The reality and the dream =-.

    • says

      Hey there! Welcome aboard. I remember stopping by your site several times in the best. I’m sure you’ll have a lot of fun getting to know the community. There are som really cool folks like Jeff at Deliver Away Debt, Greg-san, Daniel-san, Canadians, an Englishman and many many more!

  8. neal@wealthpilgrim says

    I am going to announce on my blog my participation in this fine group.

    I have tried to install the Yankezie badge w/no luck. I will try again shortly.


  9. says

    Great idea! Improving my Alexa ranking is one of my goals. I’ve got a long way to go to get to the front page of Wise Bread, but I’m up for the challenge. Tool bar and badge are installed. Current ranking: 591,862

  10. says

    This is a pretty cool idea. I could always use the motivation. Sign me up. Sign me up for the distribution list as well. (or tell me where I can go to do so)


  11. says

    Count me in.
    Current ranking: 3,250,230.
    Goal: I’ll be happy with cracking the 1,000,000 mark as a first step.

    One of my biggest frustrations of blogging in the PF world has always been ‘the rich get richer’ aspect of it, where many of the top bloggers do a great job of promoting other bloggers, but they’re only promoting.the other top bloggers. This idea and way of organizing is awesome and seems like a great way for the ‘rest of us’ to get some much-needed buzz.
    .-= Money Beagle´s last blog ..Should You Use Coupons On A Date Night? =-.

    • says

      Not that I’m a top blogger, but my experience is this – as my site grows I’m working more and unfortunately that means I have less time to visit newer sites. My attention gets divided by the sites I’m already familiar with.

      I agree this group help us all get familiar and get exposed to people and sites we weren’t already familiar with!
      .-= FFB´s last blog ..The Leader Who Had No Title – Book Giveaway =-.

      • says

        Good thoughts FFB and I think you are spot on. The more traffic one’s site gets, the less time you have to visit others since we only have so much time.

        At any rate, we’re having a lot of fun, and it’s good to get to know everyone.

  12. says

    Oohhhhh, where have I been the last month!! Count me in! I installed the Alexa toolbar, my rank today is 511,855. I’ve grabbed the Yakezie badge and will announce on my blog tomorrow that I’ve joined the challenge! I see that a lot of you have had some excellent results already! Would love to be on the email list. Thanks!

  13. says

    I never grabbed the badge or announced I was participating, but did read this and worked it.

    I went from 297K when you first wrote this to 197K in just about a month!

    Next goal make the front page which now requires a ranking of 170s!

    • says

      Howdy Kelly – Good to see you come visit. It would be great if you grabbed the badge and announced your participation. You’re quite a busy blogger! Best, Sam

  14. The Rat says

    If it’s not too late, I would like to enter! I think this is a great idea and initiative. Let me know if it’s all good b/c I put that bad ass badge on my site!

    My Alexa toolbar states that I’m hovering around the 2,000,000 zone…yeah…that’s swell :)

    • says

      Welcome to the Yakezie Challenge! I see your badge, and your round ups, and everything. We’d be happy to have you on board. Shoot Greg-san from Eliminate The Muda your e-mail address and he’ll be in touch.

  15. Boris says

    Now I wonder if I made a mistake. This challenge is open for blogs that not are exclusively focused on financial subjects? Please let me know.
    All the best,

    • says

      I would say everyone in the challenge at its core is a PF blogger. At least the majority of the content (majority can be 51%) is related to PF.

      • Boris says

        OK, Sam,
        I am leaving the challenge.
        However, I got some good inspiration and ideas and I promise to reach the goal putside of the group. By the way, I liked your page. Your blog will stay in my blogroll.
        Best regards,

        .-= Boris´s last blog ..Your mission, should you decide to accept it… =-.

  16. says

    Hey there, room for 1 more? I installed the badge. This thing seems to be working out great for participants; nice work in starting. My latest is: 118,915. Reaching for that 100K!

    • says

      Hey Darwin, sure welcome aboard! I think your goal should be more to reach 50K or 75K by July 4th no? Look forward to seeing you around more often! We use the #yakezie hash for Yakezie related tweets.

  17. says

    I hope its not too late! I’ve been contemplating rather I wanted to do this as a new blog with a shamefully high Alexa rating. But I think the collaboration alone would be worth the benefit.

    Current Alexa Ranking: 877,434

  18. says

    I’ll work on it some more tomorrow, but what I am thinking is a collaboration document with the following:

    - Top 100K accepting guest posts list their blog, contact information and guest posting criteria

    - Potential guest posters mark and select a blog
    (For this to work we would need to institute rules like only mark one or two at a time and submit your pitch/post within 72 hrs)

    - Receiving blog accepts & publishes post (hopefully within 2 weeks) or post is rejected with explanation. And cycle continues

  19. Lakita (PFJourney) says

    Oh, and now that I’m part of the challenge…do I get a cool name like “Kita-san”…or is that reserved for the guys :)

    I have a black belt….seriously…

  20. says

    I am in! Count me as part of the “better late than never” crowd. My Alexa ranking is 1,297,451 thanks to a recent plug from ProBlogger. I am at 920,685 in the United States with 26 sites linking in according to the toolbar.

    I would love to join your effort to make the Wise Bread page one list, or any part of the Wise Bread list for that matter.

  21. says

    I’m in! This is an outstanding idea and if everyone does their part everyone will benefit.

    I’m starting the challenge with an Alexa rank of 1,615,590 so I have a long way to go…but that just means I have lots of room to grow!

    I already added the badge and posted about it on my blog and I’ll regularly include special roundup posts to promote other bloggers who are participating in the challenge.

    Who has the most updated list of participants?

  22. says

    Count me in too! I started blogging two months ago and I think I fall into the “pretty clueless” category. But I love the community and want to chip in any way I can…and hopefully move up from my current ranking #3,983,562 (gah!) I’ve got my toolbar installed. Going to get the badge now and will post my announcement this week.

    Sam – thanks for putting this together!

    • says

      Ok, I posted my article. Having trouble posting the badge to my sidebar, but hopefully I’lll get that sorted out soon. In the meantime I”ve got a permanent place for the article on my home page.

      Where can I get a complete list of the participants? I’d like to create a Yakezie blogroll and also highlight a couple participants each week.


  23. says

    I can’t believe I have missed this all this time…just read about it on Free From Broke’s site. If I can still join please count me in. I just installed the badge and will write up the article for tomorrow. My current alexa rank is 205,339 but I would love to break 100,000.

    Looking forward to networking with everyone :)
    .-= Mrs. Not Made of Money´s last blog ..20 Tips to Cut Down On Electricity in Your Home And Save Some Money =-.

    • says

      Hi Mrs NMOM! Welcome aboard! I think you’ll have a lot of fun meet the folks. There is a real collaborative atmosphere amongst the Yakezie Challengers. I’ve seen you around, and it’s great to be able to see you around some more!

      Best, Sam

  24. says

    I guess I’m not the “Biggest Loser”, but maybe a runner-up or honorable mention as my rank is 6,981,250. I like to feel that I’m making everyone else look good by bringing up the bottom of the bell curve.
    Guess I’ve just been too busy making money. It’s getting kind of boring, so I hope I crack 5 million this year. Don’t want to be too optimistic…

  25. says


    I have joined the challenge. I will anounce it on my blog soon.

    However, my blog maintenance person is no longer with me, and I have no idea how to put the Alexa badge on my blog.

    Can anybody out there help??

    I use WordPress Thesis for my blog.


  26. says

    hey FS,
    I feel discouraged when i see my blog with an alexa ranking of 9.000.000 just as i created it 3weeks ago. But now with this challenge, i think reaching 52k before July is a possibility. Thanks for your initiative,I will be on board now. Hope it works best for all.

  27. says

    I’m a little late to the game here! I kept seeing the Yakezie Challenge button around and finally decided I needed to look into what this is!
    Do you know if anyone else had difficulty loading Alexa on firefox? I get this error:

    Firefox could not install the file at

    because: Unexpected installation error
    Review the Error Console log for more details.

    And I’m not sure where to go from there. If you can offer any guidance, it would be most appreciated. *sigh* This seems to happen to me every time I try to “tweek” something regarding my blog!

  28. says

    Okay! So I just downloaded the toolbar using internet explorer. I don’t understand why it works with that but not firefox? We regularly use firefox at our home; my husband insists on it. :) Does that affect how Alexa works?

    Please excuse my techie-n00biness.

    Apparently, my Alexa rating is 638,505. All of these marketing possibilities are fascinating. I totally live for the interaction with my readers and I love to read others’ financial journeys as well. I truly believe we can learn from each other and help shape for the better how our society relates about our financial habits, strides and tribulations!

    Great idea to create this community. If you (or anyone else reading?) can help me understand how Alexa works vis-a-vis regularly blogging via Firefox vs. Internet Explorer, I would surely appreciate it. (Better yet, why can’t I load the toolbar on Firefox?!) My comment just before this one quoted the error message I received…

    Going to look for this button now… :)

  29. says

    Alright, finally I’ve ‘officially’ joined the challenge (in that the badge is now up on my site. . . announcement to follow). Right now my Alexa rank is 1,0006,376. If you think that’s high, consider that on February 28 it was around the 9 million (+) mark. Getting to a rank of 200,000 may seem like a ridiculous goal, but I find ridiculous goals motivating ;)

    Thanks to all those who have helped me already with advice, examples, guest post exchanges, links etc. And Sam, thank you for organizing this–as I’ve mentioned before, I like the spirit of community and camaraderie fostered by such a challenge.

    Good luck to all.

    • says

      Hi Simple In France, welcome to the challenge! Thanks for participating in so many discussions here and around The Yakezie so far.

      200K is definitely within reach for you!

  30. says

    This is a neat idea, and I’d like to join. My website is only 1 month old, so I have a sad, sad Alexa ranking of only 6,926,707. That’s better than the 14 million it was a few weeks ago, I suppose. I’ve added the toolbar and the badge. I will let Dan at sweating the big stuff know that I’d like to join.

  31. says

    So i just found this challenge, and despite blogging for years now, i’ve got a rank of 3.408.601. :\ but in the spirit of trying and improving both ranking and accountability, i’m in. :)
    .-= sue´s last blog ..all or nothing? =-.

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