Thanks for your interest in advertising on Financial Samurai! This is the official Financial Samurai media kit.
Please e-mail financialsamurai AT gmail DOT com for partnership opportunities.
Financial Samurai was started in July 2009 and is one of the leading, independently owned, personal finance sites in the world. The site receives about one million organic page views a month.
100% of the articles are unique and based off firsthand experience because money is too important to be left up to pontification. The articles are filled with interesting stories that are often shared across the web.
If you want to advertise on an authoritative personal finance website that is written and managed by a 25+-year financial professional, you've come to the right place.
Quick Highlights About Financial Samurai
- The reader demographic is largely mass affluent.
- 68% of the readership is male
- 33% of readers make between $100,000 – $200,000 a year. 18% of readers make over $200,000 a year. 3.3% of readers make over $500,000 a year.
- The site receives about 1.2 million organic pageviews a month.
- Financial Samurai focuses on helping readers achieve financial independence sooner, rather than later.
- Main categories include wealth management, real estate, stock investing, retirement planning, career strategy, lending, and entrepreneurship.
- Financial Samurai is a regular contributor to CNBC and BusinessInsider.
- Financial Samurai has been featured in the majority of major financial media publications in America.
Advertising Opportunities On Financial Samurai
Sponsored posts:
Each post reaches between 10,000 – 15,000 new readers on average in one week. Some can reach much more depending on the type of post and how it is featured in other media outlets. The post will be featured in the top spot on mobile, tablet, and laptop for at least 24 hours.
A sponsored post is a great way to share your value proposition in your words. It is also a great way to rank in search engines over time. Sponsored posts with giveaways are especially effective.
Sponsored newsletters:
I write a weekly private newsletter that goes out to 52,000 subscribers with a 50% open rate. The subscribership is extremely loyal and supportive. The newsletter shares more of my personal thoughts on various personal finance subjcts.
Sponsored podcast:
I host the Financial Samurai podcast on (iTunes, Google Play, Spotify). It is a straightforward podcast that helps humanize any piece of writing on the site. The podcast is a great way to connect with the audience in a different medium.
Sam Dogen Author Background
You can reader more about my background on my About page. Some highlights include:
- Worked 13-years at Goldman Sachs and Credit Suisse. Retired in 2012 at age 34 with roughly $80,000 a year in passive income. Today, our passive income has grown to about $300,000 a year.
- Have written over 2,300 personal finance articles since Financial Samurai began in 2009.
- Got my undergrad degree at The College of William & Mary studying Economics and Mandarin. Got an MBA from UC Berkeley with a focus on real estate and entrepreneurship.
- My main life motto is: Never fail due to a lack of effort because effort requires no skill.
- If asked to define “happiness” in one word, I would choose the word “progress.” Progress in our relationships with loved ones, progress in our occupations, and progress in our spirituality all create happiness.
- I have lived in seven different countries and been to roughly 60 countries as of 2024. I speak intermediate Mandarin and English.
- Overcame severe asthma as a kid and can now play at least two hours of tennis at a time.
- Happily functions on about 6 hours of sleep per day because I am so excited to wake up and see what happened in the world while I dreamt. Love to take 30 minute naps after lunch.
- Fiercely loyal and will always take care of the people who helped me out.
- First time dad in 2017 to a son. Second time dad to a daughter in 2019. Family is the absolute greatest blessing in my life. Nothing comes close.
- Financial Samurai is proud to be one of the pioneers of the modern day FIRE movement.
- Wrote and composed a new lullaby for all parents out there called Cutie Baby.
- Wrote a 240-page book in its 6th edition for 2024 entitled, How To Engineer Your Layoff: Make A Small Fortune By Saying Goodbye. The book empowers employees with their legal rights and provides a framework for how to negotiate a healthy severance package. Never quit, get laid off instead.
- One of my favorite posts that talks about my why on Financial Samurai is: The Secret To Your Success: 10 Years Of Unwavering Commitment
Please e-mail financialsamurai AT gmail DOT com for partnership opportunities. For any further questions about the Financial Samurai media kit, feel free to ask. Please spend some time reading the linked posts in this article to get the best understanding of Financial Samurai.
My goal is to run Financial Samurai until my children grow up to be independent adults. In 20-25 years, if they decide they don't want to work in the family business, I may decide to finally retire.
More Information About Sam Dogen, Financial Samurai
If interested, read more about Financial Samurai's reader demographic here. His contact information is below.
Sam Dogen's Diverse Background
Rooted in Taiwanese and Hawaiian heritage, Sam's diverse background began in Manila, Philippines, where he was born to two U.S. foreign service officers. From there, he traversed the globe, living in Lusaka, Zambia, Kobe, Japan, Taipei, Taiwan, and Kuala Lumpur, Malaysia, before making his way to the United States for high school.
While attending his public high school, Sam worked at McDonald's for $4/hour, toiling over a hot stove and enduring constant yelling from his power-tripping boss. Recognizing his family's financial constraints, Sam opted to enroll at The College of William & Mary, a public institution, to save money. He knew that if he graduated without securing a job, he could always return to work at McDonald's to repay the affordable tuition.
Sam's frugal nature motivated him to pursue his MBA part-time at UC Berkeley over three years, all while juggling a demanding schedule of over 60 hours a week. His employer extended an offer to cover his tuition on the condition that he committed to working for them for two years following graduation. So he figured why not grind it out.
Professionally, Sam's journey includes working at Goldman Sachs from 1999 to 2001, followed by tenure at Credit Suisse from 2001 to 2012, where he served as an Executive Director in Asian Equities. After retiring, he explored various ventures, including consulting at startups and providing over 500 rides as a driver for Uber. Earning close to minimum wage once more prompted him to listen to the stories of his many passengers who were striving to make ends meet in the expensive Bay Area.
Beyond the financial world, Sam unwinds with a passion for tennis, pickleball, and poker. Sam, a devoted father of two, ages four and six, brings a wealth of experiences to his dynamic life. He is currently based in San Francisco, California, where he has resided since 2001.
Sam's core motto: Never fail due to a lack of effort because effort requires no skill.
Financial Samurai Print Press Mentions
Financial Samurai is regularly hailed in the media as a reliable authority on early retirement, wealth creation, investing, and real estate. Sam is often asked by top media publications for advice about various money-related topics.
Rare Books Are A Hot Collectible. Here's How To Get Started (WSJ, Jan 2, 2024)
‘Fleishman Is In Trouble' And The Angst Of The Striving Upper Class (NYT, Jan 20, 2023)
For Every Vacation Home Fantasy, There's A Harsh Financial Reality (WSJ, Sep 12, 2022)
Sam Dogen Media Feature Profiles
The press also sometimes writes profile features on Sam Dogen whenever he makes big decisions around FIRE (Financial Independence Retire Early).
Early Retiree With $380,000 Heads Back To Work (CNBC, Feb 3, 2024)
My Family Of Four Can't Comfortably Live On $230,000 (NY Post, January 27, 2024)
Bought A Bigger House And Feel Some Buyer's Remorse (Business Insider, Feb 2, 2024)
FIRE Movement Pioneer Who Retired At Age 34 Is Returning To Work To Pay For Kid's College (Fortune, April 9, 2023)
Video Media Interviews With Sam Dogen, Financial Samurai
After the successful publication of his bestseller, “Buy This Not That,” Sam chose to step into the public sphere and engage in media interviews.
Amidst the peak of the COVID pandemic, Sam found himself disheartened by the surge of Asian hate. His disappointment was compounded by personal experiences of discrimination in the online world since 2009, and as a high schooler and college student growing up in Virginia.
As a father of two, Sam wishes for a world full of love, peace, and understanding for everyone. After empowering millions to take control of their lives since 2009, he decided to increase his public presence, aiming to foster respect and understanding for the Asian American community.
Marie Forleo YouTube Interview
The Financial Independence Show
Bestselling Author Of Two Books
Buy This, Not That: How To Spend Your Way To Wealth And Freedom – An instant Wall Street Journal bestseller, published by Portfolio Penguin, a top non-fiction imprint from the largest publisher in the world. BTNT helps readers think in probabilities, not absolutes in order to make the most optimal financial and life decisions possible.
Due to the success of Buy This Not That, Sam will be writing two more books for Portfolio Penguin. His next book is out Spring 2025 entitled, Million Milestones: Simple Steps To Seven Figures. His third book will likely be out in 2027.
How To Engineer Your Layoff: Make A Small Fortune By Saying Goodbye – The #1 ebook that teaches readers how to negotiating a severance package and break free from a job they hate. HTEYL has sold over $600,000 worth of copies since it was first published in 2012. The book is now in its sixth edition.
Negotiating a severance package instead of quitting is the second rule of FIRE. If you plan to quit your job and retire early, you might as well try to walk away with money in your pocket. There is no downside.
The Financial Samurai Podcast
The Financial Samurai podcast (Apple, Spotify) took flight in 2017 with the aim of delivering nuanced content to its millions of readers. Additionally, the podcast serves as a historical recording for Sam's children, offering insight into their parents' thoughts and perspectives as they grow older.
Commencing in 2023, Sam made the decision to broaden the podcast's scope beyond solo episodes and interviews, introducing conversations with intriguing individuals in his field. The following are some examples of his favorite interviews.
Shaun Livingston, 4-Time NBA Champion Point Guard With The GS Warriors
Mike Ketchmark, Trial Attorney That Busted The National Association Of Realtors For Collusion
Jamie Fiore Higgins, Leaving Goldman Sachs After Making MD
Opportunities To Work With Sam Dogen
Sam is open to the following opportunities:
- Spokesperson
- Brand ambassador
- Speaker at private events or conferences
Sam only works with products and companies that are a great fit. Sam's main goal is to help people save money, make money, and gain the financial courage to live their ideal lives.
Contact Information
If you're interested in working with a diverse individual who has the expertise and real-life experience, contact Sam by:
E-mail: sam AT financialsamurai DOT com or financialsamurai AT gmail DOT com
or
Leave a comment in any of the over 2,300 posts Sam has published on Financial Samurai since 2009. He reads them all.
To your financial freedom!