FTC Disclosure: The following review is a paid sponsorship by Prudential. All opinions expressed are my own.

Over the past several years, I noticed Prudential make a push into retirement planning with its witty billboard ads. Here are some of the most memorable quotes.

“They say millennials are lazy. Retire early and prove them right.”

“Donate to a worthy cause. Your retirement.”

“Robots can’t take your job if you are retired.”

But it was unclear to me exactly how Prudential was going to help Americans with their retirement planning. I’ve always thought about Prudential Financial as mainly a life insurance company since its founding in 1875.

In reality, Prudential is a full-service financial firm that offers insurance, annuities, mutual funds, pension- and retirement-related investments, administration and asset management, securities brokerage services, and commercial and residential real estate transactions.

Then when my old colleague, Alison M., reached out to tell me she was now working at Prudential Financial and how it had created a new online digital wealth product to help guide people through their financial journey, I welcomed the opportunity to work with them.