Is Wealthfront Running Out Of Money? Company Has Been Very Quiet


Updated on August 12, 2021. Wealthfront has been very quite since 2019. You don't hear them in the news or anything. It's kind of strange to be frank. Now I'm wondering is Wealthfront running out of money.

Wealthfront, one of the largest independent digital wealth management firms, closed a $75 million round of funding in 1Q2018 to help develop new products for its growing client base. The funding was led by Tiger Global, a NYC-based hedge fund run by Chase Coleman.

The company has amassed just over $12 billion in assets under management since launching in late 2011. The new round should be “more than enough” to see them through to becoming profitable, he said.

The startup, based in Redwood City, California, declined to comment on valuation, but was previously valued at $700 million when it raised money in 2014, according to CB Insights. Knowing Chase Coleman's reputation, he probably was able to get in at a good valuation. Existing institutional investors also participated in the latest round, including Benchmark Capital, Greylock Partners, Index Ventures, Ribbit Capital, Social Capital and Spark Capital Growth.

Is Wealthfront Running Out Of Money?

After raising a monster $130 million in funding before this latest round by Tiger Global, investors are now wondering whether Wealthfront is running out of money and is having a tough time turning a profit. The answer is simple: with $12 billion in assets under management and a fee of only 0.25%, the firm is only generating about $33 million in revenue a year to cover the salaries of 100+ employees and all other operation costs.

Wealthfront really needs to manage closer to $20 billion ($40 million+ in revenue) in order to be fully profitable. The digital wealth advisory business is competitive, and fees keep going down.

But with $75 million in new funding, I believe it's highly likely they'll be able to get to $20 billion AUM way before their $75 million in funding runs out given they still generate over $20 million a year in revenue and growing.

Wealthfront Review

The reason why Wealthfront is so popular is because the first $15,000 under management that you invest is free. They only charge 0.25% of your assets under management each year compared to 2% – 3% for traditional wealth advisors like Merrill Lynch and JP Morgan. Further, signing up to see their model portfolios is completely free.

If you choose to have Wealthfront manage your money, you only need to start with $500. If you were to go elsewhere to get most of the services Wealthfront, such as tax-loss harvesting, Direct Indexing, Tailored Transfers and Sellling Plan, you'd likely have to hire a private wealth manager who requires million dollar minimums.

Besides the much lower fees and lower entry point, Wealthfront is led by renowned economist Dr. Burston Malkiel, PhDs, and a data science team. They offer personalized and globally-diversified investment portfolios of index funds that are based off of Modern Portfolio Theory, designed to adjust according to your personal risk tolerance while staying diversified and tax-efficient.

Personally, I like Personal Capital the best because they also have real human beings to guide you through your financial journey.

Wealthfront Company Overview

Total Equity Funding: $200 million in 6 rounds from 35+ investors

Most Recent Funding: $75 million Series E round led by Tiger Global in 1Q2018 – Nothing since and it's 2021+

Headquarters: 900 Middlefield Rd, Redwood City, CA 94063

Description: Wealthfront is the only robo advisor who offers both automated investment management and financial planning, with over $9 billion in assets under management.

Founders: Dan Carroll, Andy Rachleff

Categories: Fintech, Financial Services, Wealth Management

Founded: Wealthfront launched its service in 2011.


Employees: ~138

Sign up link with 15K managed for free: Wealthfront

Company Details

Wealthfront is the only robo advisor who offers both investment management and financial planning. Clients receive a personalized, globally-diversified investment portfolio that is managed for them when they open an account.

Wealthfront provides data-driven, actionable recommendations to improve net-of-fee, after-tax, risk-adjusted returns. With an annual advisory fee of 0.25%, users can monitor their real-time investment performance, review recent transactions, receive financial advice, and manage their deposits.

Comprehensive Wealthfront review here.

Modern Portfolio Theory

The efficient frontier is a concept in modern portfolio theory introduced by Harry Markowitz and others in 1952. If there are two portfolios that offer the same expected return, investors will prefer the less risky one. If the price is the same, wouldn’t you buy the exact same house with panoramic ocean views over the one with a view of another building? Of course you would.

In Modern Portfolio Theory, everything is RATIONAL, which is why I’m such a big fan. Everybody here wants to improve their personal finances, which is why none of you are on Buzzfeed killing brain cells. Nobody here thinks they’ll have guaranteed employment for life, which is why you are building as many income streams as possible.

Unfortunately, there are a lot of irrational people out there who believe they can get ahead without putting in the effort. I’ve even met some C students who think they deserve A lifestyles. No wonder credit cards are such big business. They allow consumers to realize their delusions.

According to the Efficient Frontier chart below, optimum portfolios track the hyperbola. Portfolio mixes under the hyperbola are inferior because they either offer the same return with more risk, or they offer less return for the same risk. Portfolios above the hyperbola don’t exist because unicorns don’t exist. The markets will arbitrage everything away.

The Efficient Frontier / Modern Portfolio Theory By Harry Markowitz

Wealthfront Model Portfolio Examples

Now that you've got a basic idea of Modern Portfolio Theory, let's look at some sample Wealthfront model portfolios based off some specific answers given during the sign up process. The sign up process only takes several minutes because it's free, and there are only 5-10 multiple questions to answer to access your recommended model portfolio.

Example #1: 18 – 35 year old

Let's say you've recently graduated college and are just starting to build your retirement nest egg. You contribute to your IRA or 401k at least up to the company match, but you also want to invest after-tax dollars efficiently to one day buy a car, a home, or go to graduate school. So you wisely sign up for Wealthfront for free to see what they have to offer.

Based on your situation, Wealthfront may classify your risk tolerance as a 10. You've got nothing to lose, and only upside as you grow your earnings. With a risk tolerance of 10, notice how you have 95% of your asset allocation in stocks and only 5% in bonds. Historically, stocks have returned between 6%-8% a year versus bonds at only 3-4% a year.


Example #2: 35 – 55 Years Old With Family

The older you get, usually, the more responsibilities you have. You may have a spouse or children who depend on you. You may also have a mortgage that needs paying off. The good thing about being older is that you generally are making more money and have more savings in the bank. Therefore, it's probably prudent for you not to take as much risk as someone who has no dependents and a much smaller amount to invest.

Below is a sample investment asset allocation for someone with a risk tolerance of 5. Roughly 70% of the portfolio is weighted in stocks, with the rest in bonds.


Example #3: 50 – Retirement Years – Protecting Your Assets

During the latter part of your career and life, your investment portfolio should be at its largest point if you've been consistently saving and investing. Your number one priority is to protect your principal at all costs because your ability or desire to work won't be as high as when you were younger. Therefore, it's natural to have a lower risk tolerance.

With a risk tolerance of two, Wealthfront will construct for you a portfolio consisting of 52% stocks and 48% bonds. You don't necessarily have to be over the age of 50 to follow this asset allocation. As a 40-year-old early retiree, I've chosen a 50/50 stocks/bonds asset allocation because I've already accumulated “enough” money to comfortably live off my dividends forever.


The great thing about Wealthfront's investment portfolios is that you can can manually change your risk tolerance number to see how the model portfolio changes. A lot of people may think they are more risk tolerant than they really are. The more recessions you've been through, generally the lower your risk tolerance because you can see how devastating a correction can be to your wealth.

Make Your Contributions Automatic

One of the keys to building long term wealth over time is to make your investment contributions consistent and automatic. Wealthfront has an easy feature where you simply link up your checking account and tell them to contribute X amount every week, two weeks, month, or quarter.

Time in the market is much more important than timing the market. You want to have your returns compound month after month, year after year until you build a portfolio so large that small percentage gains can mean big returns. For example, I've currently got a roughly $2 million public investment portfolio. If I can just return 5% a year, I'll earn $100,000. Not bad!

Wealthfront Add Funds Page

Types of Accounts Supported

  • IRAs
  • Roth IRAs
  • SEP IRAs
  • Trusts
  • 529 College Savings Plans
  • Taxable (Joint and Trust)
  • Non-profit accounts

Other Great Wealthfront Features

Automated Portfolio Rebalancing

Portfolio rebalancing keeps your allocations amongst stocks, bonds, and different sectors in balance over time. This is key to ensuring diversification. This feature is done with software automatically on a daily basis to continually buy some assets when they are low and sell others when they are high. No longer do you have to worry about constantly ensuring you have a properly balanced portfolio.

Automated Tax-Loss Harvesting

Each year, you are allowed to take capital losses to reduce your taxable income in that year. The amount you can write off depends on your income level, but the number most often referred to is $3,000. Financial advisors usually review your portfolio near the end of the year and will sell some losers to help you meet this deduction. Wealthfront offers this feature to all clients at no added cost.


Tax-Optimized Direct Indexing

When it comes to optimizing earnings in taxable accounts, Wealthfront focuses on Tax-Optimized Direct Indexing as a way to improve the results of tax-loss harvesting while also keeping fees at a minimum. Here’s how it works: Instead of using ETFs or Index Funds to invest in U.S. stocks, Tax-Optimized Direct Indexing directly purchases up to 1,001 individual securities on your behalf.

This strategy allows you to fully take advantage of the advanced tax-loss harvesting opportunities available through the movement of individual stocks – a move which will hopefully lead to greater gains overall. Combined with their Daily Tax-Loss Harvesting service, Wealthfront believes it could add up to 2.03% to your annual earnings.

Related: DIY Investing: An Easy Guide To Managing Your Own Money

Tailored Transfers

Tailored Transfers are a key component of our Portfolio Review and a service that no other advisor — robo or human — offers. If you want to switch advisors or move your brokerage holdings into a diversified portfolio, you typically have to sell all your holdings and move in cash. This means you will more than likely have a large tax bill. Instead of selling your holdings, we will directly transfer them into a diversified portfolio tax efficiently, saving you that tax bill.

Selling Plan & 529 College Savings Plan

Selling Plan is another service unique to Wealthfront. It helps all employees who hold public company stock to sell their shares tax-efficiently and commission free, at a level of service previously only available to executives. Additionally, our 529 College Savings Plan is another investment account unique to Wealthfront.

New Product Launch

Wealthfront launched Path, a new free automated financial planning experience for all clients to better plan for their financial future in 2017.

Many clients don’t know what their financial goals should be, and even more don’t realize that the goals they’ve set with their current spending and saving patterns are actually unattainable. Wealthfront built something more personal, connected and instant than any financial advisor could ever be. Path takes advantage of their team of PhDs to analyze your past behavior from connecting to your financial accounts, showing you what’s possible for your future.

As your financial advisor, it’s Wealthfront's job to sometimes be the bad guy and tell you that you can’t necessarily afford the lifestyle you want. So Wealthfront designed Path to first assess your basic financial health, before we let you imagine what’s possible. They start with your needs before they get to your wants and wishes for one simple reason: If the foundation is shaky, then the rest is irrelevant.

Path let's you:

  • Financially plan for your future
  • Explore “what if” scenarios
  • Highlight how much you need to save to reach your goal by a certain date
  • Highlight how much you can spend to still be on track
  • Model your investment forecasts
Wealthfront Path Feature
Wealthfront Path feature

Wealth Management For Everyone

After spending 13 years of my career working in the finance industry for large banks such as Goldman Sachs, it's clear to me that Wealthfront is revolutionizing the way everyday people can get better wealth management services. Too many people are cashed up because they don't know how to invest or where to start. Wealthfront has lowered the bar so that anybody with 5 minutes of initiative can get started.

In the past, you'd have to come up with at least $1 million to have the privilege of paying a 2% – 3% fee each year ($20,000 – $30,000!) to have someone manage your money. Now, you can pay just 0.25% and start with just $500 with Wealthfront.

Technology and the internet is a boon for consumers. I've researched and followed Wealthfront since the beginning and I highly recommend Wealthfront as a low-cost, after-tax retirement solution.

If you're looking for alternatives, Betterment is the leading pure-play robo-advisor and Personal Capital has the best free financial tools.

Leverage free wealth management to your advantage!

About the Author:

Sam began investing his own money ever since he opened an online brokerage account in 1995. Sam loved investing so much that he decided to make a career out of investing by spending the next 13 years after college working at two of the leading financial service firms in the world. During this time, Sam received his MBA from UC Berkeley with a focus on finance and real estate.

In 2012, Sam was able to retire at the age of 34 largely due to his investments that now generate roughly $200,000 a year in passive income. He spends time playing tennis, hanging out with family, consulting for leading fintech companies and writing online to help others achieve financial freedom. was started in 2009 and is one of the most trusted personal finance sites today with over 1.5 million pageviews a month. Financial Samurai has been featured in top publications such as the LA Times, The Chicago Tribune, Bloomberg and The Wall Street Journal. 

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