Stock Options Are For Suckers Who Accept Below Market Rate Pay

Stock Options Are For Suckers

There's a good saying in the poker-playing community, “If you don't know who the sucker is at the table, it's you.” Given work compensation (cash or stock) is likely the #1 source of wealth for the vast majority of people, I think it's important we have a thorough discussion on stock options so you don't get ripped off.

To provide some background as to why I think stock options are mostly for suckers:

  1. I am currently the CEO of a privately held online media company who has the ability to grant options.
  2. I'm a consultant for a startup where I could get paid in options in lieu of cash for three months worth of work.
  3. I've been an employee of a couple large financial firms and received stock (not options) as part of bonus compensation from 1999 – today (deferred compensation until 2015 due to severance negotiation).
  4. I've worked crappy jobs growing up that not only paid me a poor hourly wage of $4 an hour, but also gave me no options or stock.

For those who haven't been following this site since 2009, my modus operandi is to thoroughly write something against what I plan on doing in order to make sure I'm not missing the obvious.

For example, “The Dark Side Of Early Retirement” was written in May, 2010, almost two years before I actually pulled the plug on Corporate America. I still think all the negatives to retiring early in the post are valid. But I've learned there are some great positives too about breaking free early.

Risks Of Joining A StartUp For Stock Options

Working for startups vs. traditional companies will likely make you poorer than richer. Most startups fail, and most startups pay you below market rate compensation. Cash is way more valuable to an unprofitable startup than to a company with tremendous cash flow.

No cash, and the startup will die due to unmet financial liabilities. Stock options, on the other hand, aren't really worth anything until there is some liquidity event.

The CEO could say that each share is worth $100, but nobody really knows. Her job is to sell you the vision with tantalizing options that aren't currently worth much to get you to work for cheaper. Your job is to make an informed decision on the likelihood of the CEO's vision turning into reality.

Some startup CEOs make mistakes by not only paying below market compensation, but also hoarding their equity so much that they aren't able to recruit the right people to help build their company into something extremely valuable. After all, 10% of $1 billion is worth much more than 90% of $0.

See the case study on how poorly the startup Baremetrics and its CEO treated its employees out of greed. The CEO closed down his company and made millions. But his employees got next to nothing or nothing.

Questions To Ask About Your Stock Options As Compensation

Before you accept stock options as compensation, please ask the following simple questions:

  • What is the current fully-diluted total shares outstanding?
  • Is there a cliff? If so, what is it?
  • What is the exercise price of each option?
  • Is the company currently raising funds, and at what price?
  • What is my vesting schedule?
  • Do the venture capitalists have a minimum take if the company is bought?
  • Will my unvested options become fully vested if the company is bought out?

The CFO, CEO, or person in charge of granting compensation should be able to answer these questions in a relatively straightforward manner. Getting 100,000 options sounds fantastic, but not so much if the exercise price is at $10 and the company recently raised outside investment at $2 a share.

The stock has to go up 500% before you break even! Furthermore, if there are 1 billion shares outstanding, you only have ownership of 0.01% of the company.

Don't be a sucker by not at least understanding the exercise price, the number of shares outstanding, and your vesting schedule. When you get a chance to exercise your stock options and sell company stock, you probably should to diversify.

Stock Options For Gamblers & Hopeless Optimists

So here I am a sucker, a gambler, and a hopeless optimist for accepting stock options as payment for my consulting work. My rationale is that it is rare for a part-time contractor to even have the choice to get compensated in options.

The only way I can invest in a private company is if I invested in a venture capital fund who invested in the company, or if I knew the CEO for a long time and she invited me to invest. In other words, even if one has the money to invest, not every investor will be accepted. There is too much liquidity chasing too few deals at the moment.

Of course, there is no free lunch. And my option compensation terms will be adjusted accordingly as a non-full-time employee. I mentally expect my options to be worth $0. But for the 5% chance the options could be worth a multi-bagger, I've decided I don't want to get left behind with no options if that was the case. For the next three-month contract, I have the option to revert back to cash or a combination of both options and cash as compensation.

I want to highlight some great insights by HerEveryCentCounts, a fellow Bay Area tech startup employee who has spent a lot of time analyzing compensation as both a consultant and full-time startup employee in multiple early-stage companies.

Here is her response to my post on Equity vs. Cash compensation. It should be very relevant to anybody who is compensated with options.

Things To Thing About When Owning Stock Options And Selling

1) As a consultant, your shares should not have a vesting schedule, but instead be offered monthly in lieu of (or as part of) pay. Once your shares vest each month, you should be able to buy the shares. Having a cliff as a month-to-month consultant doesn't make sense.

2) What is the real value of those shares today? Sure, the investors may say that they are worth $2 a share (example) but what does that mean? It is in the best interest of the investors and board to make the shares look very attractive to employees. How can they do this? There are many tricks that these companies have up their sleeves. A common trick is to split the stock so there are many more shares (or simply issue a boat load of shares). This doesn't actually change the value, but it enables the business to give out “more” shares to new employees even though they are in total worth the same as a smaller amount before the split. As long as you know what the shares are worth and the total outstanding shares, you can make a fair judgement call on the situation.

3) Even if you're granted shares that are supposedly = to the cash value you would be paid (i.e. $5000 / mo in options vs cash) you aren't actually getting the stock. You have the right to BUY the stock for $5000 each month. <–I think many people get surprised by this fact. You only make money on the difference between your purchase price an a liquidity even that may never occur. 

4) As a FT employee you might not even be able to buy it right away, but as a consultant with no vesting schedule you should be able to. If you don't then depending on the rules after 90 days you stop working for the company you could lose your right to exercise those options. That means poof all of your earnings are gone.

5) When you exercise options you have to pay the difference between the strike price (what they were worth when you got them) and the price they are worth when you exercise them. Of course this price is meaningless because you can't actually sell the stock. This is what really sucks for employees.

For example an employee could have a strike price of $1. The company could raise more funds and have a valuation that brings the shares up to $2 per common share. The employee has put in many years of service at the firm and decides for his career he must leave. He has 90 days to buy those options and he must pay taxes on the $1 difference per share he exercises.

That's not so bad if the shares are worth $10 each in the long run, but more often then not the company cannot maintain its growth and suddenly the shares are going backwards in price.

It will take many, many years to know if they will be worth anything or if you will have to take a loss on the shares entirely. Even if you had a very low strike price (i.e. came in Series A round or pre-A) that is still based on some made up valuation but some guys on Sand Hill Road (Silicon Valley VC HQ) who are running numbers in their favor.

The CEO/founder has some clout in negotiating terms that benefit him if the company starts to turn sour, but I've never heard of a CEO negotiating terms that help his employees. This is not necessarily a bad thing — if the employees feel too safe why would they work to make the company so successful (i.e. long hours that a startup requires.) That said, few realize how the CEO can walk away with millions of dollars even if the company is run into the ground and the common employee has lost money on exercising their options. Funny how that works.

6) This is not to say that stock options are terrible in all cases. Clearly there are companies that do well and where early employees end up being able to afford a house in the nicer areas of Silicon Valley — not the finest neighborhoods of SF mind you, but at least an entry-level house in Palo Alto or a reasonable ($1.5M-$2M) condo in the city. It's really lottery-ticket-level-stats if you think your options will get you into a $20M house — but it's always nice to dream.

7) What I've learned — most importantly — is determine if the company you are working for (and getting stock options at) has a fundamental business model that makes sense (or is everything vaporware?). Are customers willing to pay for the product? If it's a recurring revenue business model, are the customers renewing (or if it's too early to see renewals, do you honestly believe that the founding team and product team understand their market enough and care enough to make the right calls in order to drive long-term customer satisfaction?)

This formula doesn't work for every business (clearly an Instagram being picked up for $1B by Facebook wouldn't fit the formula) but in most cases as an intelligent individual you can ask yourself — 1) is this company able to get customers, 2) is this company able to keep customers, and 3) is this company able to grow their products/offerings enough to get customers to buy more?

If you think your company is an acquisition target… are there enough big businesses out there who would care about the company and its offerings? If an IPO is the target then that's often a very long journey and it takes a team that really is in it for the long run instead of a quick flip.

Here you have to look at the motives of the founders — are they already wealthy? Do they want to prove they can do it again? Do they want to build a public company after a series of successful acquisitions? Look at who is running the company and why and you will have your answer. This will tell you a lot about the real value of the options.

8) Even then there are a whole host of other ways to screw employees out of whatever they think their options are worth. Most of the time an acquisition isn't a true success and employees can not have access to the fruits of their labor. Executives have clauses written into their contracts protecting them but the common employee or consultant does not.

For example, a VC may have a clause to get a guaranteed 2X return on their invest if the company is sold. Let's say a VC invests $50 million into the company, and the company is sold for $200 million. The VC gets $100 million back, and the remaining $100 million is split among employees and the VC.

In other words, there's less of a split for employees than expected. Another example is if an employee is two years into a four year vesting schedule and the company is bought. The employee gets the lift for two years worth of options but can very easily lose his/her remaining two years worth of options if the vesting schedule isn't accelerated. The employee is at the mercy of the founders who are negotiating the deal.

9) I firmly believe it's better to earn shares as a consultant in a business than as an employee. Why? You can earn options monthly with no vesting (vesting is what I think of as pirate handcuffs) and if the company starts to tank you can leave without it being a big ordeal. Here is some career advice for those want to join a startup.

What's more you can DIVERSIFY across multiple startups… which maybe isn't the best if you happen to miss working for one startup that will IPO for 10 years straight, but diversification is a way better strategy to hit the options jackpot. Plus, if you are consulting for a company that really seems to have its shit together you can make the call to work their full time once you've dipped your toes in the water.

However, remember that when you exercise your shares you are buying stock. Putting over $15,000 into one super small cap high risk stock that was illiquid and locked into that stock for many years to come seems very risky when compared to purchasing $15,000 in Apple stock at $150 a share for example.

But that's what many people do. Buying stock in the company you are working for felt “cheap” like part of your compensation – a privilege and you'd be a fool not to buy the shares for so low (even though you are on a vesting schedule).

Instead of putting 10% of their net worth into buying options, one could also put 10% of their portfolio into any other high-risk stock AND also have the option to trade out of it if the company starts to bomb. In this case you're stuck.

That's what I think people don't fully understand, and why it's really unfortunate that companies trick employees into thinking stock options are so great. They can be — but really they are 9 times out of 10 decent for the executive team and crappy for everyone else, even in a “successful” outcome.

Different Scenarios For Your Company's Share Price

1) Company could go belly up, stock is worth $0.

2) Company could be bought in an acqui-hire, stock is worth less than the strike price you paid for it, but at least you can say it was acquired by some fancy name company.

3) Company could be bought in exchange for shares in a new private company with the option to trade your shares for shares of this new much better private company or take a much lower cash payout, except in order to trade for shares of the new private company you have to be an Accredited Investor.

This basically means if you're rich already ($1M in networth or you make something like $250,000 a year) you're allowed to take the “risk” of trading in for shares of the new private company whereas if you're not rich yet you can't do this.

4) Company could be in a good position to sell to a company, but public company says they aren't buying unless the company gets rid of its entire team that you're on because they just don't need more people in that role.

You get laid off and are forced to decide whether to buy your shares, but you actually don't have any visibility into the acquisition in place. For all you know you get laid off because the company is losing money and doing poorly. You have to make a call whether to buy the shares after being laid off (and being bitter about this) when you're not in a good mental state to make a clear and wise decision.

5) Company could IPO (woohoo)! When the company goes public employees are locked up for a period of a few months (I think it's usually 6) before they are allowed to sell. The stock explodes on day one and goes up up up but you cannot sell. A few months later the company reports on less than stellar earnings and the stock tanks. Now you're allowed to sell. Yippee. That was a hell of a ride, and not a pretty one.

6) Company is doing really well and either gets acquired or goes public for a really good valuation, and its sales are actually meeting those numbers. Employees see their shares increase in value significantly and are able to buy these shares and pay tax on the difference. Employee wants to exercise their shares ASAP because the valuation is going to go up a lot and it's a sure thing!

The taxes they pay on the shares are HUGE but who cares because in a few months the shares are going to be worth a lot more. But then, oh no, something goes wrong. The economy tanks. The industry isn't what it was a month ago. The deal/IPO falls through. The company valuation goes down. The employee is out of all that tax they paid on the stock and possibly also the valuation is worth less than what they paid for it. This happened a lot in the tech bubble crash. – HerEveryCentCounts

Don't Expect A Thing Out Of Your Stock Options

A hugely successful startup will cure all problems. But most companies either fail or just muddle along with no liquidity event for years. When you can, please regularly sell your company stock to reduce concentration risk.

A non-event is essentially what most employees will therefore experience, but most of these employees aren't writers who will tell it like it is in a post such as this.

One thing I want to point out is that there are essentially three ways to exercise your options:

  • Exercise Early with Cash – You have to come up with the cash value of your options, which might not be possible for many employees. But you start the clock early to receive more favorable tax treatments if you hold for over a year due to long-term capital gains tax of 20%, assuming your normal income tax rate is higher.
  • Wait to Exercise – The most conservative move where you wait to exercise (if you can) when there is a liquidity event. A lot of people during the 2000 dot-bomb days exercised too early, paid taxes on the phantom difference, and saw their shares plummet.
  • Cashless Early Exercise – The middle of the road strategy where you sell your shares to cover your cost, instead of ponying up cash. The only way this is possible is if the current share price is higher than your exercise price.

If you're expecting to get rich off of options, you're a fool. Run your life as if nothing will ever happen. Continuously diversify your time and your investments into companies which you think will succeed. After that, watch your cash flow needs and hope for the best.

Related: Advice For Folks Joining A Startup: Sleep With One Eye Open!

Recommendation For Leaving A Job

If you want to leave a job you no longer enjoy, I recommend negotiating a severance instead of quitting. If you negotiate a severance like I did back in 2012, you can get a severance check, and potentially subsidized healthcare, deferred compensation, and worker training.

When you get laid off, you're also eligible for unemployment benefits. Having a financial runway is huge during your transition period.

Conversely, if you quit your job you get nothing. Check out, How To Engineer Your Layoff: Make A Small Fortune By Saying Goodbye, on how to negotiate a severance. I first published the book in 2012 and have recently expanded it to over 200 pages with new resources, strategies, and additional case studies thanks to tremendous reader feedback.

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Recommendation For Business

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Financial Samurai started as a personal journal to make sense of the financial crisis in 2009. By early 2012, it started making a livable income stream so I decided to negotiate a severance package. Years later, FS now makes more than I did as an Executive Director at a major bulge bracket firm with 90% less work and 100% more fun. Start your own WordPress website with Bluehost today. You never know where the journey will take you!

Updated for 2022 and beyond.

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29 thoughts on “Stock Options Are For Suckers Who Accept Below Market Rate Pay”

  1. Hi,

    Reading this, I am not sure why as a consultant you would ever accept stock options in lieu of cash based compensation.

    Were you to accept any financial instrument less cash in pay, I would make sure it is an asset backed fixed income security.

    Please never, ever, ever accept over the counter equity derivatives as payment for any good or service.

    Please also keep in mind OTC Binary Options are not legal in the United States, and are considered a form of gambling rather than true derivatives. No contract which contradicts existing in force legislation can be enforced. This is especially true in financial markets.

    While Derivatives can be an excellent hedging tool or vehicle for limited capital speculation, they are not indicative of a transferral of value.

    If you have no choice but to accept options, be sure to contact CBOE and confirm they will indeed act as the clearinghouse in your situation.

  2. Good post, but even more depth could be helpful. Using standard terms like “multiplier” and the nuances of ISOs and potential favorable tax treatment under a Qualifying Disposition could help. There are also all sorts of interesting ideas like the tradeoffs with an 83(b) election, etc.

    I happened to end up on the good side =)

  3. Not sure about other companies, but at mine shorting the stock is grounds for disqualifying you from ESPP. Don’t know if/how this would be enforced but ESPP has been good to me so I wouldn’t want to take the risk .

  4. Sam,

    Very thorough article. I have always felt that the “equity” compensation thing for more typical employees is a scam.

    If at all possible: Always take cash compensation. If you really want to own equity, open a brokerage account.

    Obviously, every situation is different and as you said: you might be very familiar with the company and principle founders. You might very much believe in the business concept. Or, you might just need a job and don’t have any real choice. At least, go in eyes wide open.

  5. “Nem di Gelt.” Yiddish for ‘get the money.’ Don’t believe all the baloney that people tell you when they’re describing what they’re going to do for you someday soon. Nem di Gelt. Money, not promises.” – Henny Youngman

    This is a tough situation; I have declined two “opportunities” that involved deferred compensation in the form of company stock. The pitch to me was along the lines of “we are looking for people who ‘think like an owner'”, an implied insult for everyone who didn’t accept. The guy who took one position worked at 75% market-compensation for six years, the company never went public and was absorbed (not purchased) by a larger conglomerate. His position was eliminated in the consolidation. The only time I could see it making sense would be if there were no other alternatives.

  6. Great post! In a future post could you touch on profit-sharing plans? I understand that there are many different options, some better than others.

  7. Sam,

    I noticed you are not posting much new content on your housing search in San Francisco. Have you come to the same personal conclusion as the rest of the middle class living in densely urban communities? Housing prices are at or above what they were in 2007 and we are getting very little real estate value for our money in this overheated CA market.

    1. Glad you asked. I figured people would be sick of always reading about real estate so I mixed it up in this post.

      I’ve got an insightful post on how banks might very well be the cause of the collapse coming up. Look out for it!

  8. Options may be the only real way to leapfrog into financial security around here. They are, of course, risky, but the key is to choose companies that have traction but are early enough to see some real exponential growth. On average, when you enter a company with options, you have a financial edge with the stock, and you should leverage that to the extent that proper diversification allows.

    Another viewpoint is that at some level of net worth, getting 100K more a year isn’t going to significantly change one’s lifestyle, so why not do something that might?

    1. True. I think if there was a research report that laid out the exact probabilities to make X amount, a lot less people will shoot for options compensation glory, and start up jobs. The odds are already stacked against a startup succeeding to multi-bagger glory. Then there are all these stipulations and clauses that prevent employees from realizing full value of their options.

  9. Sam,

    Very interesting article, I am interviewing for a management position and I know options will be part of the promotion if I get it. Will have to re-read this again (my company is publicly traded however – so the value can be seen on a day to day basis).

    Have you written about ESPP plans? I am curious to get your input, I have read a wide range of articles from various experts -> some call it a risky move, some say you are an idiot not to take a 15% discount.

    Thank you

      1. That is what my take was, been putting 10% of my gross salary away for the last 2 years (been extra amazing since our stock has tripled in the time frame)

        I usually sell as soon as it is vested (3 months after buy date), just to mitigate risk and lock in the profits.

        1. You definitely want to hold on to some of your own company stock (unless you really don’t believe in the company), but the proportion is up to you. Taking some of the profits and reinvesting in the broader market is a great idea.

        2. Why not buy it at a discount, then, in another account, short the same number of shares? You no longer have any upside/downside, just the benefit of getting shares at a discounted price.

    1. Investing in your company while you are already earning a salary is a leveraged way to try and make more money from your company.

      On Wall St., the general practice was to diversify as much AWAY from your company as possible into different assets, b/c you didn’t want to lose your job, get a pay cut, and lose your stock value during a downturn. So my asset diversification of choice was real estate… or any thing REAL, like art.

      I view a lot of stock wealthy as funny money. It’s a means to an end, to have better experiences and own tangible assets imo.

      If you are bullish on your company and believe all the internal memos and growth projects, buy. But know that your company is a bet, just like anything else, even at a 15% discount.

  10. In general, I agree! Unfortunately, when you start to receive options on a regular basis (year after year), you start to count it as real and part of your compensation. You should only consider real when you can turn it into cash, but you are lulled into the delusion that it will increase over time. The basis of you options though is based on the value of the company at any particular time. Stock options mean you are investing in the company and the value is based on that value. You can disagree with the value, but it is what is.

  11. There’s actually an uprising among various startup employees in San Francisco who have been screwed over by management. There are plenty of instances where a company gets sold, and the employee either gets shut out or a pittance of what was expected due to preferential treatment for management and venture capitalists.

    The best way to get rich is to start your own company and make up the rules.

  12. Good post. For all of these reasons you mentioned is why I originally recommended, in one of your prior posts, that you, Sam, take 1/2 of your startup compensation in cash and 1/2 in stock options. The chances of you hitting a multi-bagger is relatively low in the universe of startups. Why not hedge your bets to ensure you are at least compensated in the event that the company doesn’t make it, doesn’t have a liquidity event, etc.?

    1. I’m on a rolling 3 month contract renewal. First 3 months was cash, next 3 months will likely be options so that = 50/50. I’m doing as much due diligence as possible, and hereverycentcounts provided some fantastic perspective I’ve highlighted here.

  13. As a startup CEO, you have uncovered what is one of the most powerful hiring strategies and tools we use to get the best employees. An enormously successful product tends to mask a lot of inequities, but you’re right, employees are playing against a stacked deck.

    * Most employees don’t know the basics of share count, VC pref shares, strike price, clauses, etc.
    * A good portion of employees don’t ask about their vesting schedule, fully diluted share count, tax implications, and share count.
    * Management of startups can exercise their shares when employees can’t e.g. Zynga mgmt selling a block at $14 the spring after IPO, and left employees holding the back down to $3.
    * Management’s goal is to make the number of options sound as attractive as possible, issuing a huge share count, and selling big numbers that likely won’t happen.

    Just like how little people spend doing research on investing, so few people do research on their compensation and labor rights. Asymmetric information is what causes some to win, some to win less, or lose.

    1. The more I learn, the scarier I realize how asymmetric the information is for pre-IPO companies. A private company has the right to be private with it’s info, however, there has to be a certain level of trust and openness with the employee they want to bring on to help create a great organization.

      Withholding basic info is concerning.

  14. Perhaps I missed the caveat somewhere, but I think it’s important to note that this whole article is an assessment which appears to be limited to pre-IPO companies/option compensation.

    Option compensation within a publicly traded entity affords greater liquidity, transparency and ability to forecast as a potential employee.

    For pre-IPO companies there is also the (albeit still far-fetched) potential for liquidity within a secondary market.

  15. Wow! This advice alone: “As a consultant, your shares should not have a vesting schedule” is absolute gold for consultants accepting a glimmer of gold at the end of a long and dim rainbow vs. pay.

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