Buying Blogs, Selling Blogs: How I Built My Blogging Business

Blogging to live the good life!Three years ago, I was told by many bloggers: “You will never make money blogging. And if you do, $200/month will be your highest peak ever”.

Three years ago, The Financial Blogger was averaging 500 visits per month and I was ecstatic when I made my first deal of $10 for a link.

Three years later, I now run three financial websites, bought two of them and flipped a blog within a year for over $15,000. I am now able to work one full day per week on my online business (while I still have to keep my “day job” in the meantime). I really like buying and managing finance blogs as I think it is currently one of the best investing opportunities we can find.

When I asked Sam if I could write a guest post for Financial Samurai, he asked me to include more details on how I appraised blogs and how do I decide or not to send $10K over the wire (or more!) simply to buy a “.com”.

Look at Blogs as a Real Estate Investing Opportunity

When I first started my blog, I went into a partnership with one of my friends (who is the co-founder of our company). He has been in the website industry since the 90s, well before the .com bubble. He told me to picture a rental property in order to understand how a website can generate income and how it should be valued. He actually wrote an interesting piece about the difference between real estate investing and website investing recently.

His main point is the following:

When you value a rental property, you will most likely pay between 10 to 15 times the yearly revenue. Therefore, if the property generates about $40,000 in rental income, you will pay between $400,000 to $600,000 to purchase it.

When you value a website, you will most likely pay 18 to 24 times the monthly income. Therefore, your investment return can easily reach 50% the very first year!

While both type of properties will generate monthly income, the first one will be paid over 20 years (if not more) and the latter will take less than 2 years to be reimbursed. So now that I have proven that there is a great investing opportunity, how do you value a website?

A few months ago, we purchased Green Panda Treehouse. This is a great personal finance blog aimed at young college graduates to help them manage their personal finances. Since I am still in my 20s, I thought it would be great to add my financial expertise and write more about topics such as asset allocation for beginners or tips for first home buyers (since I have a banker background). So let’s take this example:

How Did We Value Green Panda Treehouse:

There are several metrics when we are about to purchase a website. So before we even start with the calculations, we are looking at minimum requirements. The site must be:

At least 1 year old (in order to have valid traffic data and to have it recognized by Google).

Minimum of 10,000 visits per month (it’s easy to build a blog with 3,000 visits/month, since we are looking to save time, we need a good visitors base).

Minimum of 50% of visits coming from search engines (we don’t want to have boosted traffic from social media since those readers don’t stay long on your site, don’t click on ads, don’t comment and don’t register to any of your RSS feeds).

Minimum of 300 RSS readers (just to make sure you have a community following you).

Must not be a Page Rank 0. PR0 websites means that Google doesn’t like them. While I don’t give very much weight to PR, I just want to make sure it’s not 0 because I don’t want my blogs to be penalized by the search engine.

Must be under monetized. While I am not the biggest pro in monetization, I like to find blogs that are under monetized according to my knowledge. It gives me confidence that I will be able to get my investment returns faster than 24 months.

Green Panda Treehouse met all those pre-requisites. Therefore, we went ahead and did some calculations. Since the site was big (around 10,000 visit/month) but not huge (over 35,000 visits per month), we were able to apply the 18 to 24 months of income rule. For bigger websites, you certainly have to add a premium for the brand, size of community and future income potential.

How Do You Assess Income?

Before putting a number on a website, I like to look in-depth at the different sources of income. I don’t like blogs that are dependant on just one source of income (commonly Adsense or Text links). This makes the business risk greater than well diversified income sources.

In fact, there are a lot of income sources for a blog and I would like to see all of them (in various proportion) such as:

– Adsense

– Text Link

– Banners

– Affiliates

– Products (ebooks, services, paid newletters, etc.).

The more diversified the sources of income, the more I will be willing to give 24 to 36 months of income (since you can really consider it as a business and not a small sideline).

You can have additional weight if you have been monetizing your blog for several months. If you can show an uptrend for more than 6 months, you can definitely talk about potential future growth. If not, I think the word potential is overrated in the internet world. Everybody talks about “potential” but nobody develops it because “they don’t have the time”… right!

Other particulars

There are a few particulars to look at before buying a website. This is more looking towards what you are looking for and what you want to buy as a blog. You can look at the following points before you start shopping:

Niche Content

Do you want to talk about personal finance in general or a specific aspect such as frugality or investments? Obviously, an investment blog will be worth a lot more because advertisers will pay more to show investing products versus coupons.

Popular Blog Posts

I’ve seen some blogs getting 30 to 40% of their traffic from only 2 or 3 articles. You want to make sure that you have several popular articles in Google so you can count on a steady traffic base. If most of your pages viewed depend on 1 or 2 keywords, chances are that most of your income depends on the very same words. Therefore, it adds to the risk.

Blog Restrictions

Some blogs are very personal and related to its author. While this can be the purpose of a blog, there are some blogs where readers are less attached to its author than others. While you want to have a strong community, you don’t want it to be too strong either. A lot of readers may leave if you don’t have the same writing style or train of thought of the previous owner.

Some also consider offering a writer’s position to the previous owner to make sure they keep their readership (We kept Stew who was writing 3 times a week on Gather Little by Little for example). It’s not a bad idea at first since it gives you the time to “break-in” your new readers.

Does buying/selling blogs constitute a good business model?

I personally believe that there is a huge investment opportunity in the blog management business since we are currently in a very inefficient market. Since there are not a lot of buyers and that blog valuation is still complex and a standard method has not yet been determined, there are several gems available for a very small price. Our most recent purchase; Green Panda Treehouse was a perfect example.

Starting A Website That Makes Money

It’s been six years since I started Financial Samurai and I’m actually earning a good passive income stream online. The top 1% of all posts on Financial Samurai generates 31% of all traffic. The average age of the top 1% posts is 2.3 years old.

I never thought I’d be able to quit my job in 2012 just three years after starting Financial Samurai. But by starting one financial crisis day in 2009, Financial Samurai actually makes more than my entire passive income total that took 15 years to build. If you enjoy writing, connecting with people online, and enjoying more freedom, see how you can set up a WordPress blog in 15 minutes with BluehostIt’s cheap and easy to start. The things we do today set ourselves up for a better tomorrow.

Updated on 7/1/2015. Let the bull market continue!

Sam started Financial Samurai in 2009 during the depths of the financial crisis as a way to make sense of chaos. After 13 years working on Wall Street, Sam decided to retire in 2012 to utilize everything he learned in business school to focus on online entrepreneurship. Sam focuses on helping readers build more income in real estate, investing, entrepreneurship, and alternative investments in order to achieve financial independence sooner, rather than later.

You can sign up to receive his articles via email or by RSS. Sam also sends out a private quarterly newsletter with information on where he's investing his money and more sensitive information.

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  1. says

    Great write up Mike. I love the idea of buying up blogs. Although I’m not in a place to do it right now. I did however buy up a couple big name .co domains yesterday so we’ll see what I can do with those :-)

  2. says

    @ Jeff,

    Thx for the good words ;-)

    We actually bought our first website for $1,200 and it was generating about $100 per month. As you can see, you might not need a huge amount to start buying blogs. It is what you do with them after that will determine if you have made a good investment ;-).

  3. says

    Hey Jeff,

    you actually don’t need much money to starting buying websites. We bought for less than $3,000 and it now earns more than $700 per month!

    there are several smaller website that you can buy for $1000 to $3000. They won’t fit in the buying model I have mentioned in my article but this is how we started. Gotta start somewhere, right?

  4. says

    Awesome article, I think you showed how it’s not as risky of an investment as most people think.

    Do you think selling text links is a viable way to make money in the long-term? Or is it just a vehicle to get you by until readership grows enough so that you can make money in other ways?

  5. says

    Great work, This is definitely an interesting article. I didnt know much about buying/selling and or valuing blogs before.

    I also second daniels question. I only have text links on my blog (for now) and am interested in getting more advertising dollars coming in. Are text links part of an overall picture, or are they not worth it when traffic grows?

  6. says

    @ Daniel,
    I think that selling text links is a good source of income but it can affect your PR and therefore, your search engine traffic. Be careful of fulling your site with text links, this is definitely bad.

    My suggestion is to determine a number of text link that you feel reasonable. Once your maximum is reached, it is time to increase your price and wait until one of your advertiser drop their link to replace it with a “better” link ;-)

  7. says

    It’s always interesting to get a look “behind the scenes” and see how others are doing. Mike, my blog is pretty new and still has a page rank of 0; do you think it is because Google does not like me? I have not sold any text links, so I am not sure why they wouldn’t.

    What would you recommend as a monetization path for a young blog, such as mine?

  8. says

    Hi Mike,

    I would love to see a post such as this one disucssing monetization, ad placement and ad types for maximizing revenue.

    What kind of ads (textlinks/banner/adsense/affiliates) generate the biggest percentage in terms of revenue?

  9. says

    Hi Mike,

    Thanks for your GP! I’ll be asking you a series of questions throughout the next couple days. So my first question is on your thoughts of blog design and layout. How important do you think a blog’s design and layout is to users coming back? We’d probably agree that content is most important, but can a great design make a difference between success and failure with a blog? How would you quantify a blog’s design and layout importance?

    What is your opinion on having two main columns and blogs with a small column on the left, main column in the middle, and another small column on the right for aesthetics and revenue maximization?

    Thnx, Sam

  10. says

    This was a really enjoyable article. I’ve heard the website pages as real estate investing before (and Sam did a write-up on the biggest payouts).

    Interesting as my own site has grown, so has the dynamics of website management. Appreciate the breakdown of valuation and will definitely be checking out your other articles Mike.

  11. says


    I think that text links are very profitable and you should consider them in your blogging business model. However, since there is a constant fear around whether you will get downgraded in term of authority from SE makes me say that you should not earn more than 30% of your income in text links.


    It’s normal that you start with a PR0. There are major Google updates once in a while and your blog will probably part of the next wave. Not much to do in the meantime beside concentrating on promoting your websites (through comments, guest posts, carnival submissions, forums, etc.).

    Try to get as many links as possible and your PR will grow eventually. Selling links in the meantime would be a bad idea since you won’t get much money for them and you might get downgraded by SE before getting a PR.

    At the beginning, don’t focus on making money. You won’t make much and waste a lot of energy trying to make money out of a blog if you have no PR and traffic below 5,000 visits per month. Focus on promoting your blogs and adding high quality content and the money will follow :-)

    You will actually find this kind of information in my newsletter (the box to sign up is at the end of this article or on my main site :

    While text links is the easiest solution to make money, I believe that affiliates and adsense are more sustainable over the long run.

    @ Sam,

    thx again for the opportunity!

    I actually think that design is very important. The first thing we do with all the blogs we buy is to pay for a new and unique design. You may be the best guy ever, if you go on a date with a sloppy t-shirt and a dirty pair of jeans, you won’t impress anybody. This is the same thing with a blog. Great content with great design is the key ;-)

    I prefer a 3 column layout as it gives you more space to add ads and banners ;-) so far, it is working fine this way but we will definitely try a 2 column layout later on this year with another of our website!

    • says

      So my first goalpost will be getting to at least 5000 uniques a month, all while continuing my focus on the content and promotion. Hopefully Google decides to include my site in their next update and assign me some page rank!

      Thanks for the feedback, Mike!

      • says

        It’s just a matter of time (3-5 months) before you get a page rank greater than 0. Not to worry! Just stay consistent and you’ll be there before you know it.

    • says

      Mike, thanks for this advice on growing your blog. It’s basic stuff I’ve heard before, but I guess I just need constant reminders!

  12. says

    “When you value a website, you will most likely pay 18 to 24 times the monthly income.” If that’s accurate, Damn! Much better than my web hosting biz which is only 12-14 monthly income. It’s much more effective to keep my biz, than sell it, and treat it like a bond.

  13. says

    Very interesting and useful article, Mike! Thanks for having him share this, Sam.

    Mike, I’ve been wondering about staff writers. I would imagine that buying several blogs could be very demanding if you try to do all the writing yourself. What’s your process for hiring staff writers, and what are the usual compensation structures/payouts?

    I’ve noticed more and more blogs going this route (main writer with staff writers), but I’m still clueless as to the how and how much. Thanks for being so responsive in the comments!

  14. says

    REALLY COOL POST! I get approached all the time to sell (much more recently), but the amount I am asking for is insane using your calculations.

    Do you find this happens often? I know why I value it so high, it is because I love doing it and I know I am undermonetized.

    Would you ever take on a partnership? or are you only in the business of owning and controlling?

  15. says

    @Investor Junkie,
    The calculation values are very low in the online business. I rather treat my blogs as investments too!

    I was born with the great gift of inspiration so I am able to write a lot of articles without much effort. However, at the point we are in our business, we hired a few writers. Let me tell you, finding good writers are pretty hard!

    I was lucky enough to get a hold of existing bloggers who were looking for additional income. I think it’s the best way to do it. My plan B would be to find communication students or finance students ;-)

    The range can go from $5 to $35. I think that once you have reach the $20 per article, you get some pretty good stuff!

    @ Evan,
    What do you mean by partnership? since I already have my partner, we tend to work together and simply buy blogs. Let me know if you have an idea in mind and drop me an email ;-) thefinancialblogger (at) gmail (dot) com

  16. says

    Thanks for your reply, Mike!

    Because I went to school for financial planning and will become a CFP this year, I have no shortage of ideas. But I think that same training makes it more difficult for me to become inspired with interesting ways to present those ideas. The other problem I run into is exhaustion. After writing about 2,000 words in a day, my brain refuses to cooperate any more. I’m not sure if this is just the way I’m wired, or if it’s because I’m not destined to be a writer. :)

    How do you decide on the $ range for your staff writers? Is it by word count only, or a mix of word count and quality?

  17. says

    Facinating post! I have a buddy that buys rental real estate and I’ve always been tempted to try and compete with him, blog revenue vs real estate rental revenue.

    Thanks for demonstrating how your company values blogs! After reading your information, it makes sense!

  18. says

    Thanks for the very informative article. I’ve also been approached a few times about my site but was skeptical that the potential buyers were legit. I really appreciate the info on valuation too, as that has been a question I’ve had.

  19. says

    @ Different Mike
    You are hilarious ;-) I actually really like your lengthy articles at Blogthority. The blog will fly eventually :-)

    I pay per posts with minimum requirements (i.e. minimum number of words, defined topics, etc.). I negotiate with writers and see if they are not too hungry ;-)

    @Not made of money
    I suggest you process your transfer through They hold the money in a trust account while you are selling your blog. Therefore, you won’t get fooled by the buyers!

  20. says

    Thanks for this very useful article. I have no intention of buying blogs (or selling mine!), but it did get me thinking about what I need to do on my own blog. For instance, Google likes me, but only really likes a couple of articles I’ve written. I either need to focus more on that topic, or spin it off into another blog (ugh! I don’t think I have the time for that ;)!)

  21. says


    I’ve noticed a lot of the big blogs, such as Mashable, Tech Crunch, and Gizmodo off the top of my head all use the two column layout. Do you think that is just a coincidence, or telling that two columns may be advantegeous?

    Why do you think Bloggers would sell their blogs at such low valutaions/multiples? If I can buy a business at 2X earnings I’m ALL over that if growth is even just in the high teens or steady!

    Perhaps it’s bc sellers are not as well informed, or are simple much too burned out to keep their blog going? If this is the case, one should buy blogs who have an extremely burnt out writer/owner, perhaps in a lot of debt, so they can sell for cheap?



    • says

      Great post, Mike.

      @ Sam, “Why do you think Bloggers would sell their blogs at such low valutaions/multiples? If I can buy a business at 2X earnings I’m ALL over that if growth is even just in the high teens or steady!”

      There are lots of reasons, some people may be uninformed, and some people may just be looking at cashing in if their interests change.

      I also know some people who are strong writers, but never figured out the promotional, technical, or monetization aspects of running a website. If someone offers them a solid up front payment for their site, and a steady writing gig afterward, it could be the best of both worlds for the selling side, and the buying side. :)

      • says

        I think people are giving up too easily if they sell their business for 2X earnings. Their earnings are likely depressed, and frankly, the real value could be only selling for 1X earnings, which is an absolute steal for the buyer!

        But true, a lot of people change directions. And if they are dangled some money in front of them, I guess why not.

  22. says

    @ Sam,
    You might be right, I would have to try 2 columns one day ;-). those guys are definitely make more money than me ! hahaha!

    I’d say that the appeal of a lump sum money + being tired of writing everyday would probably the most common reason why people are selling so low. Plus, there are not many buyers out there. So when you have a decent offer, you better think twice if you know that you don’t want to keep writing all the time ;-)

    @ Ryan,
    I agree with you, there are many people who are much stronger writers than I am. But managing a blog is not only about writing. Coding, Monetization, Promotion are other fields that you need to master if you want a successful blog!

    • says

      This is the thing though. Why do people insist on writing everyday if they don’t have any audience? Part of the Yakezie challenge is to only write 2-4 X a week. I think that’s good enough. Use the “off days” to build relationships, interact with your readers, or whatever. Let one’s posts percolate!

      Doesn’t make sense to start a blog if you don’t like to write!

    • says

      Mike, as a blogger myself, I know that operating profit margins are huge! You’ve got your start up cost of design etc, and then your monthly variable cost of hosting. Hosting costs as little as $20/month, and you don’t even have to pay for an original design.

      In blogging, revenue is close to earnings in other words, and given the costs are fixed, margins expand enormously the more you earn.

      I don’t think blogging is easy at all, but it is certainly doable as evidenced by the thousands of bloggers out there who do make a living from their blogs.

      • says

        Sam, you are correct that pretty much all revenue will end up in your pocket which feels like profit.

        However, that is true only if you value your time at zero dollars per hour.

        It’s one thing to not worry about my time for one blog (because I love it) but if I’m getting into the business of buying other blogs (for fun and profit) then I have to account for my time.

        • says

          Indeed, good point, which is why after a month of blogging, I decided not to focus on blogging for money. That’s why you don’t see any affiliate posts, or stuff on my site. They kinda bum me out to write those articles for profit. What I should do is hire someone who only writes these type of soulless articles, and do a revenue share model or something. It might help!

          Why did you change your blog’s name from Four Pillars to Money Smarts? Did you buy any blogs like the OP, or did you greenfield all of them?

        • says

          “Soulless article”. Lol – that’s a great description!

          I changed the name, mainly because I was worried that the “.ca” was scaring off a few American search engine visitors which costs me money.

 is bland domain, but it describes the blog perfectly in terms of what type of content a visitor might expect to find.

          • says

            IC. Do you find that since changing Four Pillars name, it has helped traffic?

            If there is an expert writer of soulless articles out there, let’s talk!

        • says

          I haven’t noticed any change in traffic.

          I didn’t expect I would be able to measure the difference since it’s probably only a small percentage of people (ie 5%) who weren’t clicking on the old url on the SERPs.

  23. says

    I very much enjoyed your article. In the past I have considered starting a website appraisal business to professionalize the quality of website appraisal. There are many people out there conducting appraisals, but not with the same level of scrutiny demanded by investors. Such a business if conducted with the same standards as an office tower appraisal would legitimize a websites cash flow and potentially open the door to securitized borrowing, ie mortgages/debt.

    I am a commercial real estate appraiser and appreciated your valuation method using an income multiplier; however, I prefer the cap approach to viewing income streams. This is essentially just the reciprocal of the multiplier, but for me it provides more information. A cap approach simple gives you a great measure of risk to compare similar investments.

    For example, looking at sales of office buildings within a city and pairing with leases to estimate a true market NOI, you can determine capitalization rates that could be used to support a value estimate of a similar office property withing that city. You then estimate the NOI using the actual leases in the building paired with new deals done in similar spaces to estimate the market lease values. Take that NOI estimate and divide by your cap. Wala, there is an accurate estimate value.

    The cap is essentially a measure of risk. In Vancouver you might see a 40 sty office tower trade for a 6.5% to 7% cap today. If you could get a mortgage for less than 6.5% to 7% than you can lever up that return.

    I think what might be missing from your analysis of a website is exactly how much maintenance is required? Do you need to post articles of are they self populating like a forum? You must put a value on your time to maintain the same income stream from the site or increased income stream from the site.

    As more and more people become involved in flipping websites this will become a greater concern.

    • says

      Stuart, that’s some great analysis and feedback, and hopefully Mike can respond and share his thoughts as well.

      Cap rates are a sensible way to go to compare it to borrowing costs at the very least.

      It would be fun to aggregate all this data (Alexa, PR, Compscore, etc) and come up with a real value. I’m seen some around, but they all look off. Another variable is brand value.

      But do cap rates work? If there is a 4% cap rate on a $12,000 annual income stream, does that mean the blog is worth $300,000 (12,000 / 0.04)? If so, SOLD TO YOU b/c running a blog is hard work, but in real estate, you get to do nothing for long periods of time.

      Hence, perhaps a proper cap rate is closer to 10% or $120,000 in this case.



      • says

        Not sure the cap approach for blogs for 2 reasons:
        #1 the market is inneficient (this is why you can get so many great deals!) and there are not enough buyers to pay the “real” price for a blog. the other part is that you would need to assess a value to the hours you spend on your blog (if you want to value it as a real company) in order to get the real profit out of it…
        #2 it’s hard to allow a value on date when they doesn’t necessarily means something (i.e. I don’t have a huge Alexa ranking but I do have a lot of traffic (more than several blogs with a higher Alexa rank than mine). What will make you more money, Alexa rank, PR or actual people lending on your site everyday?

        • says

          Just to add to Mike’s comment. Future blog income is an unknown.

          If you buy a condo in a building, you can probably find out what similar units are renting for and base your calculations on that data.

          When you buy a blog that make $1,000/month. That income could double within a year or it could drop to $500/month.

          This is actually an argument against using income as a valuation factor for smaller blogs.

          • says

            That’s a good point. Income could go down… which a buyer may not think about given a usual belief we are always better. But, if you buy cheap and low enough… i.e it’s only making $50-100 a day, and you pay $1,500, that is one low low hurdle to overcome.

            I’d love to look at sites which have strong brand names. A name such as Mashable is very memorable, but of course, it’s b/c it’s already famous, or is it.

        • says

          ” i.e it’s only making $50-100 a day, and you pay $1,500, that is one low low hurdle to overcome.”

          If you can find a blog that is making $18,000 to $36,000 per year and only costs $1,500 then I suggest you buy it very,very quickly.


  24. says

    Cool article; at a high level, if I could pick up a new blog with 10K views/month for a couple grand, I’d definitely think about it. It’s nice to build your own blog, but being able to snag a new one to diversify with new RSS, new incoming search term traffic, etc. and then optimize the monetization is a sweet business model.

    Question though – for us technically illiterate – how difficult is the technical aspect of buying a blog? i.e. I’ve used before so I understand the financial end, but how about transferring files, getting the domain transferred, database, etc, getting the blog to show up under your host, etc.? Is there a simple step by step process out there? I’d be afraid I bought a blog and couldn’t get it to work LOL!

    • says

      Hey Darwin’s

      it is actually not that complicated, you start by transfering the domain over to your server and then, you transfer the database. My partner is the techny guy in our team and takes care of this part. the site is usually transfered within a week or so ;-)

  25. says

    really great write up indeed! I hope to one day reach the 10k visitors a month, that would literally be a dream come true for me. I’m not so much into the blog buying business as the blog building business:)

    Very interesting read though, I never even knew there was a market for buying blogs!

  26. Charlie says

    Interesting article. It’s amazing how much the internet has transformed our lives. I’m glad the internet didn’t exist when I was a kid cuz I would have been glued to a computer instead of running around outside, but it’s such a powerful, and profitable creation. What an interesting business to buy blogs! Thanks for sharing

  27. says

    I really enjoyed this post, since I’ve always wondered how blogs were truly valued by people looking to buy them. I do think a lot of sites are highly under-monetized, so you probably have a lot to pick from :)

  28. says

    Excellent writeup. In my two years online working full time I have sold many blogs but never purchased one yet…. I will definitely be doing so at some point though as I believe I have the skills to make my money back…. Great to get someone else’s insights here.

  29. says

    As a pf blogger. love articles like these. Excellent breakdown and makes sense. I received a few offers for my site, but still having fun writing and growing the site. But if I sell, the metrics you have here are definitely something I will keep in mind. This article will definitely be in my weekend roundup.

  30. says

    @ Forest,

    did you sell blog in the PF niche? how did you value your blogs before selling?

    @ Andy,

    you can always sell your blog and start another one. have you considered this?
    It’s a lot of work but it sometimes worth it considering how much you would receive!

  31. says

    Very interesting article – thanks for sharing. I think it’d pretty hard to sell Monevator, even though I am in the ‘huge’ category according to your classification of more than 35K visits per month (doesn’t feel huge! ;) ). It’s clearly “my” blog, a bit like Sam with FS.

    Sam – On Sitepoint, websites are regularly sold for around 10x *monthly* income. Often someone new will come in and say “that’s ridiculous” but they rarely go for much more. I think it’s perhaps something to do with the potential infinite competition of online, compared to real estate say where they’re not making land anymore. As well as the vulnerability to Google rankings…

    • says

      I feel bad for those only selling for 10X monthly income. Seriously.. why would you ever sell for that low a price? Just wait 10 months, and voila, you got the income! Blog 10 years, and voila! You got 10X that income. Perseverance!

  32. says

    @ Monevator
    if you get 35k visit +, you surely have a good part in SE traffic. this makes your website very interesting… I mean, if you ever think about selling, keep my email in mind ;-)

    There are a tons of website selling for almost nothing on flippa (previously sitepoint). but there is also a lot of crap too ;-(

    Be careful of finding the real reason why people are selling ;-)

  33. says

    @Mike – Thanks for the info, didn’t realise sitepoint had changed names! Been a while since I went prospecting for websites. Re: Selling, I will do! I can’t imagine ever selling, but you never know.

  34. says

    Hey all,

    just so know, we just finalized the buying of The Dividend Guy Blog ( and we are hosting a contest to win an iPod Touch along with 2 gift certificates of $50 each at Amazon.


  35. Cash payday loans says

    Buying and selling blogs can come out to be a very good business model if someone writes blogs to sell them. Thinking long and hard before buying a blog can be incredibly rewarding personally and can be a business standpoint.

  36. says

    This post is absolutely awesome, and what I have been have been looking for considering my growing interest in blogging.

    One thing I did not find, or perhaps I missed it, is where to find those blogs? Is this done via a brokerarge, or do you put your personal network to use? I found quite a lot of so-called blogs for sale, but often the details are not consistent (e.g. indicated 10k visitors per month, but no Alexa ranking or entry in Where do I find serous offers?


  37. says

    i second Aleks – some more discussion on where to find them would be good. Flippa and similar sites are a good start, and hearing more on this subject from someone who is close to the subject matter would be great.

    another important discussion is how to conduct the due diligence (independently verify what you are being told).

    finally – one must not forget the time and effort it takes to grow and maintain a popular/high performing blog or website. if you are going to be running a business, there will be business-like work involved. some information on leveraging assistance, automating systems, etc. would also be good as a supplement.

    • says

      Sunil, i like that line “if you are going to be running a business, there will be business-like work involved”. That is very very true!

      Can’t just sit back and run a business that way!

  38. says

    totally – and many still feel that generating income online can be done overnight, thanks to the one page never ending in length sales pages. it does help to acquire something already established, but it has to be maintained to sustain its benefits. sure, maintenance work isn’t nearly as time consuming as the initial start up, but that is why we pay the premium up front to acquire a ready made money making machine. agree with you – cannot sit back at all to run a business. the key term is “business”. if one doesn’t treat their ventures online as a business, it will definitely reflect in their results.

  39. Danny @ Frugal Quack says

    Forest and I both come from the same website flipping background, so we are versed (and experienced) on the topic. I have sold numerous blogs and websites in the last two years, but it wasn’t till this year – that I broke out and sold BIG (traffic and revenue generating) web properties.

    Not in the PF niche though. Am working on that now with my new site, but it shall take some before it’s ready.

    For those interested in what I have sold, see my profile on Flippa. (you must register to view)

    On selling to low? A site I sold back in December 2009 I grossly undersold. And by grossly, I mean several thousand dollars undersold. It’s a long story, but essentially I was in a financial bind and sold in a hurry. Big mistake, as the guy I sold it too turned around and flipped it – four months later for $16,000. It still hurts. Ouch!

    But we live and learn.

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