Wealthfront was founded in 2008 and is the original online financial advisor (robo-advisor) in the industry. Based in Silicon Valley, Wealthfront was the first to reach $1 billion in assets under management (AUM), and now has over $3 billion in assets under management as of 4Q2016. I’ve personally met with some of their employees given I currently live in San Francisco.
The reason why Wealthfront is so popular is because the first $15,000 under management that you invest is free with my promotional link, and they only charge 0.25% of your assets under management each year compared to 2% – 3% for traditional wealth advisors like Merrill Lynch and JP Morgan. Further, signing up to see their model portfolios is completely free. If you choose to have Wealthfront manage your money, you only need to start with $500. If you go to a traditional wealth advisor, the minimum to start is usually at least $250,000.
Besides the much lower fees and lower entry point, Wealthfront has a team of PhDs and financial scientists who’ve developed different investment portfolios for different financial situations. The investment strategies developed are all based off modern portfolio theory, used by the more expensive wealth managers.
Wealthfront Company Overview
Total Equity Funding: $129.5 million in 5 rounds from 34 investors
Most Recent Funding: $64 million Series D round led by Spark Capital on Oct 27, 2014
Headquarters: 900 Middlefield Rd, Redwood City, CA 94063
Description: Wealthfront is one of the largest and fastest growing digital wealth advisors (robo-advisor), with over $3 billion in assets under management.
Founders: Dan Carroll, Andy Rachleff
Categories: Fintech, Financial Services, Wealth Management
Founded: 2008, but since 2011 in its current form
Sign up link with 15K managed for free: Wealthfront
Wealthfront is an automated investment service firm that builds and manages personalized, globally-diversified investment portfolios. It provides data-driven, actionable recommendations to improve net-of-fee, after-tax, risk-adjusted returns. With an annual advisory fee of 0.25%, users can monitor their real-time investment performance, review recent transactions, receive financial advice, and manage their deposits.
Comprehensive Wealthfront review here.
Wealthfront Funding Details
Given private companies generally raise new money avery 18-24 months, it would come as no surprise if Wealthfront raises a new round of equity or debt round in 2017.
Wealthfront Management Profiles
Modern Portfolio Theory
The efficient frontier is a concept in modern portfolio theory introduced by Harry Markowitz and others in 1952. If there are two portfolios that offer the same expected return, investors will prefer the less risky one. If the price is the same, wouldn’t you buy the exact same house with panoramic ocean views over the one with a view of another building? Of course you would.
In Modern Portfolio Theory, everything is RATIONAL, which is why I’m such a big fan. Everybody here wants to improve their personal finances, which is why none of you are on Buzzfeed killing brain cells. Nobody here thinks they’ll have guaranteed employment for life, which is why you are building as many income streams as possible.
Unfortunately, there are a lot of irrational people out there who believe they can get ahead without putting in the effort. I’ve even met some C students who think they deserve A lifestyles. No wonder credit cards are such big business. They allow consumers to realize their delusions.
According to the Efficient Frontier chart below, optimum portfolios trac
Wealthfront Model Portfolio Examples
Now that you’ve got a basic idea of Modern Portfolio Theory, let’s look at some sample Wealthfront model portfolios based off some specific answers given during the sign up process. The sign up process only takes several minutes because it’s free, and there are only 5-10 multiple questions to answer to access your recommended model portfolio.
Example #1: 18 – 35 year old
Let’s say you’ve recently graduated college and are just starting to build your retirement nest egg. You contribute to your IRA or 401k at least up to the company match, but you also want to invest after-tax dollars efficiently to one day buy a car, a home, or go to graduate school. So you wisely sign up for Wealthfront for free to see what they have to offer.
Based on your situation, Wealthfront may classify your risk tolerance as a 10. You’ve got nothing to lose, and only upside as you grow your earnings. With a risk tolerance of 10, notice how you have 95% of your asset allocation in stocks and only 5% in bonds. Historically, stocks have returned between 6%-8% a year versus bonds at only 3-4% a year.
Example #2: 35 – 55 Years Old With Family
The older you get, usually, the more responsibilities you have. You may have a spouse or children who depend on you. You may also have a mortgage that needs paying off. The good thing about being older is that you generally are making more money and have more savings in the bank. Therefore, it’s probably prudent for you not to take as much risk as someone who has no dependents and a much smaller amount to invest.
Below is a sample investment asset allocation for someone with a risk tolerance of 5. Roughly 70% of the portfolio is weighted in stocks, with the rest in bonds.
Example #3: 50 – Retirement Years – Protecting Your Assets
During the latter part of your career and life, your investment portfolio should be at its largest point if you’ve been consistently saving and investing. Your number one priority is to protect your principal at all costs because your ability or desire to work won’t be as high as when you were younger. Therefore, it’s natural to have a lower risk tolerance.
With a risk tolerance of two, Wealthfront will construct for you a portfolio consisting of 55% stocks and 45% bonds. You don’t necessarily have to be over the age of 50 to follow this asset allocation. As a 40-year-old early retiree, I’ve chosen a 50/50 stocks/bonds asset allocation because I’ve already accumulated “enough” money to comfortably live off my dividends forever.
The great thing about Wealthfront’s investment portfolios is that you can can manually change your risk tolerance number to see how the model portfolio changes. A lot of people may think they are more risk tolerant than they really are. The more recessions you’ve been through, generally the lower your risk tolerance because you can see how devastating a correction can be to your wealth.
In 2008-2010, I lost 35% of my net worth that took 10 years to build. I’ve now aggressively build up multiple income streams and a very diversified net worth in order to never experience that type of decline again.
Make Your Contributions Automatic
One of the keys to building long term wealth over time is to make your investment contributions consistent and automatic. Wealthfront has an easy feature where you simply link up your checking account and tell them to contribute X amount every week, two weeks, month, or quarter.
Time in the market is much more important than timing the market. You want to have your returns compound month after month, year after year until you build a portfolio so large that small percentage gains can mean big returns. For example, I’ve currently got a roughly $2 million public investment portfolio. If I can just return 5% a year, I’ll earn $100,000. Not bad!
Types of Accounts Supported
- Roth IRAs
- SEP IRAs
- Non-profit accounts
Other Great Wealthfront Features
Automated Portfolio Rebalancing
Portfolio rebalancing keeps your allocations amongst stocks, bonds, and different sectors in balance over time. This is key to ensuring diversification. This feature is done with software automatically on a daily basis to continually buy some assets when they are low and sell others when they are high. No longer do you have to worry about constantly ensuring you have a properly balanced portfolio.
Automated Tax-Loss Harvesting
Each year, you are allowed to take capital losses to reduce your taxable income in that year. The amount you can write off depends on your income level, but the number most often referred to is $3,000. Financial advisors usually review your portfolio near the end of the year and will sell some losers to help you meet this deduction. Automated tax-loss harvesting is a tool that will do this for you automatically.
Tax-Optimized Direct Indexing
When it comes to optimizing earnings in taxable accounts, Wealthfront focuses on Tax-Optimized Direct Indexing as a way to improve the results of tax-loss harvesting while also keeping fees at a minimum. Here’s how it works: Instead of using ETFs or Index Funds to invest in U.S. stocks, Tax-Optimized Direct Indexing directly purchases up to 1,001 individual securities on your behalf.
This strategy allows you to fully take advantage of the advanced tax-loss harvesting opportunities available through the movement of individual stocks – a move which will hopefully lead to greater gains overall. Combined with their Daily Tax-Loss Harvesting service, Wealthfront believes it could add up to 2.03% to your annual earnings.
Latest Product Launch
Wealthfront launched Path, a new free automated financial planning experience for all clients to better plan for their financial future in February 2017.
Many clients don’t know what their financial goals should be, and even more don’t realize that the goals they’ve set with their current spending and saving patterns are actually unattainable. Wealthfront built something more personal, connected and instant than any financial advisor could ever be. Path takes advantage of their team of PhDs to analyze your past behavior from connecting to your financial accounts, showing you what’s possible for your future.
As your financial advisor, it’s Wealthfront’s job to sometimes be the bad guy and tell you that you can’t necessarily afford the lifestyle you want. So Wealthfront designed Path to first assess your basic financial health, before we let you imagine what’s possible. They start with your needs before they get to your wants and wishes for one simple reason: If the foundation is shaky, then the rest is irrelevant.
Path let’s you:
- Financially plan for your future
- Explore “what if” scenarios
- Highlight how much you need to save to reach your goal by a certain date
- Highlight how much you can spend to still be on track
- Model your investment forecasts
Wealth Management For Everyone
After spending 13 years of my career working in the finance industry for large banks such as Goldman Sachs, it’s clear to me that Wealthfront is revolutionizing the way everyday people can get better wealth management services. Too many people are cashed up because they don’t know how to invest or where to start. Wealthfront has lowered the bar so that anybody with 5 minutes of initiative can get started.
In the past, you’d have to come up with at least $1 million to have the privilege of paying a 2% – 3% fee each year ($20,000 – $30,000!) to have someone manage your money. Now, you can pay just 0.25% and start with just $500 with Wealthfront.
Technology and the internet is a boon for consumers. I’ve researched and followed Wealthfront since the beginning and I highly recommend Wealthfront as a low-cost, after-tax retirement solution. You can sign up with my link to get the first $15,000 managed for free.
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