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The New Rule For Engagement Ring Buying

Updated: 11/03/2022 by Financial Samurai 264 Comments

To all the ladies in the house, you’re in for a real treat! To all the fellas thinking about proposing, maybe not! It all depends on how materialistic you are in the first place. Even if you are already married ladies, point your hubby to this article about the new rule for engagement ring buying. If you do, you might just get a ring upgrade!

So what’s the new rule for engagement ring buying you ask?

Well before we get into the most obvious new engagement buying rule all of society should follow, let’s discuss some of the current ridiculous engagement ring rules that must be thrown out the window!

Current Engagement Ring Buying Rules

The following are the present engagement ring buying rules that seem outdated today.

1) The Three Months Gross Salary Rule

The new rule for engagement ring buying

This rule stipulates that if a man makes $80,000 a year, he should spend $20,000 on an engagement ring! What kind of nut came up with that idea?

There’s really no rhyme or reason why a man should spend three months of his gross salary on an engagement ring, let alone two months. After taxes, three months gross is equivalent to about 1/3rd his take home pay.

Imagine if the man makes $480,000 a year, a top 1% income. Is he supposed to buy her a $120,000 Harry Winston pink diamond? That’s ridiculous. People don’t get to top income and wealth levels by spending so frivolously.

Here are some variations of the three months gross salary rule:

A) The Three Months Net Salary Rule. Crazy!

B) The Two Months Gross or Net Salary Rule. Nuts!

C) The 1 Month Gross or Net Salary Rule. OK, not so bad as it’s under 1/10th a person’s annual gross or net income. I’m OK with spending one month’s gross salary on an engagement ring.

2) The Age Rule

Another crazy engagement ring buying rule is to buy a quality ring whose size is equivalent to the age of the woman. For example, if the man proposes to a 32-year-old woman, he should buy a 3.2 carat diamond engagement ring! Wow! Even if he proposes to a young 18-year-old, that’s still 1.8 carats.

What if you’re a late bloomer, or are simply into older partners? Is a person supposed to buy a 50-year-old vixen a 5.0 carat ring? Forget it! Those diamond engagement rings are unaffordable to most people.

A very rich woman in the investment industry told me about this Age rule one day. She showed me her 3 carat, E color, VVS1 princess cut diamond as proof. Poor guy.

Related: The Best Age To Have A Baby

3) The Beauty Rule

This could be the most dangerous rule as it is all-or-none. Essentially, every man before proposing will say how beautiful his girlfriend is. The problem with showering her with praise such as, “You are the most beautiful woman in the world,” or “Your beauty makes the stars look dim” is that you are setting expectations incredibly high!

Your fiancé will rightly think that if she really is the most beautiful woman in the world, she better get the biggest, most beautiful rock in the world! If I am a 10/10, then you better give me the most luxurious engagement ring among all my girlfriends.

If her best girlfriend has a $50,000 ring, you best get your fiancé at least a $51,000 if she is truly the most beautiful person in the world.

Women will pretend to tell you they don’t care what ring you get. But don’t listen, not for one second, unless you want to start sleeping on the couch.

Therefore, if you want to save money on an engagement ring, you may want to tone down your lavish praise on beauty and focus more on other attributes. Some suggestions include:

  • You are a multi-tasking warrior! I love you!
  • You really know your sports teams. I love you!
  • Your meatloaf is the best. Will you marry me?

The Solution: The Car Rule For Engagement Ring Buying 

Now that you understand the various outdated engagement ring buying rules for guys to follow let’s talk about the new rule for engagement ring buying. It is called: The Car Rule For Engagement Ring Buying. 

The Car Rule For Engagement Ring Buying simply states that a man should spend up to, but no more than the initial purchase price of his car!

Most guys like cars. The more obsessed he is about cars, the bigger and better your potential ring. We all realize that buying a car hurts our finances because it’s a depreciating asset. Yet, guys still overspend anyway, and in a big way.

If a guy making $80,000 a year is dumb enough to buy a $50,000 Cadillac Escalade, you should most definitely demand he spend $50,000 on a 2 carat, Tiffany Novo ring that is an E color with VVS1 clarity! Blow up his finances with glee!

Conversely, if your man is fortunate enough to make $300,000 a year, but drives a 10 year old Honda Civic he bought for $3,000 8 years ago, then all you can really hope for is that he buys you a nice 0.25 carat, H color, VS2 ring from a generic store.

Starting your marriage off with financial equality and financial discipline is the right thing to do. Money consistently ranks up there as the top reason couples fight.

Unless you live in New York City, San Francisco, or Los Angeles where the average carat size is about 1.5, forget about keeping up with the Joneses. The national average carat size is around 1 carat, so stop being greedy!

Finally, if the man so happens to be the biggest nature lover on earth and takes the bus and rides his bike, well, you’re out of luck! There is no way you can demand anything more than a Push Pop ring!

Be Practical With Your Engagement Ring Purchase

Cars are to men what engagement rings and are to women. If your man can’t spend as much money for a ring as he does on his car, this may be a bad omen for your marriage.

He is being completely selfish if he hints to you that spending money on a nice engagement ring is a waste of money. This is especially true if he’s sporting anything MORE than a $22,000 Honda Civic in his garage!

If a man follows the 1/10th rule for car buying, he’ll never be stuck in this engagement buying predicament. Of course, the woman can be incredibly gracious and tell him only love matters. But we all know women are just being nice!

If you want to build a strong financial future together, spending as little as possible on an engagement ring makes the most sense. You can use the money you saved to invest in the stock market, save up for a down payment, or do any number of more financially responsible things.

Remember, the more expensive your engagement ring, the greater the cost to insure it. Further, if you lose your engagement ring or get robbed, the loss will feel much worse.

If you’re still early in your financial journey, then get the cheapest engagement ring possible. There’s no law that says you have to get a diamond engagement ring. There are plenty of gemstones that look beautiful and cost a lot less. Further, you can get manmade diamond engagement rings as well.

Once you’ve built up a good amount of wealth, you can always “upgrade” to a nicer engagement ring. You can use this opportunity to renew your vows as well.

Top 20 Most Popular Engagement Rings

Top 20 engagement rings - the new rule for engagement ring buying

Curious what the most popular engagement ring designs are right now? Check out the latest top 20 most popular engagement rings. There are so many beautiful choices nowadays with that wow factor you’re looking for.

It’s hard to go wrong with a classic solitaire of course. But, it’s definitely worth looking at the top 20 engagement ring designs. As her for her opinion as well. If you do, chances are much higher she’ll be ecstatic with whatever ring you choose.

After all, you know the first thing everyone (at least your female friends) will say when they find out you’re engaged is, “Congrats! Show me the ring!!”

If you want to add your own personal touches to one of the most popular engagement ring designs or get a custom ring , it’s easier than ever to do so now. Blue Nile, the first and largest on-line diamond retailer, has a Build Your Own Ring feature that lets you choose from over 300 settings.

Filter by price, metal, metal karat, band width, designer, material and more. Once you find a setting, select a diamond using convenient filters for price, carat, cut, clarity, color and much more.

Being able to browse for engagement rings and compare prices from home or anywhere you have internet access without the pressure of a salesperson staring at you the whole time is super convenient and so much less stressful. I also recommend reading my Diamond Engagement Ring Buying Tips For Couples.

If you are going to buy an engagement ring, just make sure you spend within your means. You can following my engagement ring buying rule or not. At the end of the day, make sure you start your marriage off on a financially good footing.

Related: The Average Net Worth For The Above Average Married Couple

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Filed Under: Budgeting & Savings, Relationships Tagged With: concepts

Author Bio: I started Financial Samurai in 2009 to help people achieve financial freedom sooner. Financial Samurai is now one of the largest independently run personal finance sites with about one million visitors a month.

I spent 13 years working at Goldman Sachs and Credit Suisse. In 1999, I earned my BA from William & Mary and in 2006, I received my MBA from UC Berkeley.

In 2012, I left banking after negotiating a severance package worth over five years of living expenses. Today, I enjoy being a stay-at-home dad to two young children, playing tennis, and writing.

Order a hardcopy of my new WSJ bestselling book, Buy This, Not That: How To Spend Your Way To Wealth And Freedom. Not only will you build more wealth by reading my book, you’ll also make better choices when faced with some of life’s biggest decisions.

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Comments

  1. Sandy @ yesiamcheap says

    December 1, 2010 at 6:34 pm

    Well, I don’t know about anyone else, but it’s quite obvious that the size of the ring is directly correlated to how much he loves you. So, if he gets you the 0.25 carat diamond, he clearly doesn’t love you as much as the guy that would buy the 1.0 carat ring. Plus, everyone knows that the ring should be large enough to guarantee covering at least the first 3 months worth of rent when she sells it after the divorce. Duh!

    Reply
    • Financial Samurai says

      December 1, 2010 at 9:20 pm

      Hahahaha, nice. So…. how big of a ring do you rock or want??

      Reply
      • Sandy @ yesiamcheap says

        December 1, 2010 at 9:39 pm

        Marriage has been proven to shorten the lifespan of women, so I’m pretty sure that I want to be unmarried for a while longer. But if someone wants to buy me a “promise” ring of at least 2 carats (being in NY and all) I wouldn’t say no. A girl has to have standards.

        Reply
        • Financial Samurai says

          December 1, 2010 at 9:44 pm

          Oh wow! I had no idea married women die younger! Would love to read more! This will help a lot of guys who have girlfriends who pressure them constantly!

          Reply
        • Sandy @ yesiamcheap says

          December 1, 2010 at 9:56 pm

          I’ve got you covered. “Marriage helps
          husbands to an extra 1.7 years, but it knocks 1.4 years off the average wife’s lifespan, according to the study of more than 100,000 people across Europe.” I’m not giving up that extra year just yet…unless there’s 5 carats attached…okay, maybe 4.

          Reply
  2. The Financial Blogger says

    December 1, 2010 at 6:05 am

    I simply love this post, funny to read but still informative!
    @Husbands to be: time to sell your car for a cheaper one! You’ll save money on both sides!

    Reply
    • Financial Samurai says

      December 1, 2010 at 6:23 pm

      Bingo! Huffy bicycle baby!

      Reply
  3. badcreditrating says

    December 1, 2010 at 4:41 am

    I would look for an inexpensive car, say 1000 to 1500 dollars. Just something to get you back and forth to work or school. In that time I would consolidate all your bills to get your credit standing in the green. This is very simple to do and will lower your monthly payments to creditors, and give you a better interest rate. Only one payment for all your creditors. What a great feeling that is. And work your way up, getting things paid off and such. This is key, because you don’t want to fall back into the same hole that you are in know. Get that credit rating up, get those bills paid off, and get you a car that is reliable, yet inexpensive. You don’t want to get a new car and have a huge car payment, then you wont be able to pay your other bills. This has happened to me plenty of times. you just need to think straight, have a goal in mind, and go after it. Everything will fall into place. Good luck, and I hope this helped you

    Reply
  4. Geoff says

    December 1, 2010 at 3:33 am

    I like the way you think! The car rule is a smart way to go. I sometimes wish I spent a little more than I should’ve on my wife’s ring. She loves it though so I guess it was worth it but every time I see it on her finger, I still see the dollar figure. I spent less than the societal rule though fortunately :)

    Reply
    • Financial Samurai says

      December 1, 2010 at 6:34 pm

      You are happy because you see it reminding you of how little you spent? Sweet! :) The gift that keeps on giving. So long as she’s happy that’s all that matters!

      Reply
  5. Roger, the Amateur Financier says

    October 4, 2010 at 10:07 am

    Hum, interesting rule, FS. I have just a few questions:

    1. What if your fiancee picks out a ring that costs much, much less than any of the cars that you’ve owned? My fiancee picked out her own ring with fairly small diamonds that only cost about $200, but which seemed to love.

    2. What are the rules about the price of a replacement ring in case the woman loses her ring? (Yes, this did happen to my fiancee.) Is it the cost of another car all over again, or can you downgrade since you’ve already shown your true feelings the first time around? Is it up to the woman to cover the replacement ring costs?

    3. What if you buy your fiancee a car? (You guessed it, another story from my own life.) If we’re using a car as the gauge for ring buying, can you swap one purchase for the other? If you help your woman buy a car, is she then obligated to buy you a ring?

    Reply
    • Financial Samurai says

      December 1, 2010 at 9:22 pm

      Roger,

      Man, tough questions! Why ya gotta be so complicated? :)

      1) Obviously you have to take the difference between the cost of your car and the price of the ring and buy her a gift to make things equal!

      2. If she loses it, insurance takes care of it!

      3. Buying your fiancee a car is not allowed!

      Reply
      • Common Sense says

        December 13, 2011 at 11:56 pm

        Ok, financial samurai, you are a complete moron. This person makes 3 very good points about the many flaws in your “rule”. I am not engaged, and while I would love for my boyfriend to spend $20k (the price of his car) on an engagement ring, I have common sense. Why would a man have to work as hard for an engement ring and make monthly payments like he did for a car? Oh and “buying your fiancé a car is not allowed”?! Are you freaking kidding me?!? You obviously are not intelligent enough to come up with answers that actually make sense, or even answer his questions for that matter. You should change your name.

        Reply
        • Financial Samurai says

          December 14, 2011 at 6:22 am

          Thanks. And you wonder why you aren’t engaged….

          Reply
          • James says

            December 28, 2018 at 7:52 am

            Sikk burn.

            Reply
  6. Steve Jobs says

    September 23, 2010 at 5:13 pm

    An engagement ring nowadays, need not to be that hot or expensive. As long as you can use it to represent the relationship you have with a person, that is enough already. But of course, there should be a great effort to get that ring. As for me, I used almost 3 months of my paycheck for my wife’s engagement ring. LOL

    Reply
  7. Barb Friedberg says

    September 22, 2010 at 11:11 am

    Sam, I remembered reading the titled last week and vowed to return! VALUES play the determinant. I don’t value lots of cash spent on jewelry and I never have. If my husband wants to spend more than a couple of hundred bucks on jewelry for me, I throw a fit. I’d rather go to Brazil or Puerto Rico than flaunt a gaudy ring! But that’s me!

    Reply
  8. myself says

    September 20, 2010 at 7:24 am

    I can say that I paid 3 months worth of salary for my wife’s ring. This was actually by accident. The asked what amount I was comfortable spending, and then showed me rings that were that much or less. The sales person was fantastic, and she really worked for that sale (although it was only $3,100 or so at the time). I literally was in the jewelry store for a combined time of almost 10 hours trying to make sure that I really liked the particular stone and setting that I thought she’d enjoy (and yes I changed the style of stone one time).

    Would I do that again … absolutely, she is well worth it! And no, we didn’t go into debt (it was paid for before the wedding day, along with the wedding itself, and the honeymoon). And even after staying at home with the our 4 kids for over 10 years now, I still think it was well worth it.

    Reply
    • Financial Samurai says

      December 1, 2010 at 9:23 pm

      I think you subconsciously followed the rule without even knowing it!

      Reply
  9. AuthorIsBrilliant says

    September 20, 2010 at 3:19 am

    This is, with out any doubt in my mind, the funniest thing I’ve ever read.

    If you are in love and are asking someone to spend the rest of your life with you, that act, that emotion, is more then any ring can show. You are “buying in” to a societial convention. It’s hard not to care because you’ve been conditioned to “think” that it means love. You are telling people that its normal to spend a TON of money on a gift so that she can brag to her friends. The ring is NOT a symbol if two people are confident in their love for each other. It is shown in many, MANY, other ways.

    Even as a financially minded person, we all get WAY too caught up in putting a dollar value on everything. NETWORTH for example is not what you are worth…. it is just what you have. My bestfriend has a magnetic personality. Can make anyone, really anyone laugh. I know this because he donotes his time to the childern’s hospital to spend time making kids laugh. At 35 he makes 29K/yr. In my opinion, he is worth much more then someone making 6 figures. Or someone who writes this kind of drivel…..

    The Rule for men is. If she loves you. The ring doesn’t matter.

    Reply
    • Financial Samurai says

      December 1, 2010 at 9:24 pm

      Too bad your rule doesn’t work, b/c WOMEN make the rules when it comes to rings and love!!

      Reply
  10. Nicole says

    September 18, 2010 at 12:58 pm

    Hm. I just wear a wedding band. DH made my engagement ring out of a dowel rod. I guess he didn’t buy his first car either– it was an ancient hand-me-down from his parents.

    Reply
  11. Kevin@InvestItWisely says

    September 18, 2010 at 11:49 am

    This post doesn’t bode well for me….

    My own view though is 1 month of net should be fine unless you are bling bling. Standards might be different if you’re with a gold digger, too.

    Reply
  12. Sunil from The Extra Money Blog says

    September 18, 2010 at 10:45 am

    sounds like the Hallmark and holidays story . . .

    but women and diamonds . . . it’s a match made in heaven and will likely go on eternally lol

    Reply
  13. Dd says

    September 18, 2010 at 6:42 am

    I just have one rule (and yes I am married)

    My future wife would have to be happy with twist tie or a diamond, because what made her happy was not the ring but me.

    I think people get too caught up in the material part of engagements, the reality is that she is marrying you and the ring is only a symbol of your commitment–the value is in the commitment not in the diamond.

    And in case you are wondering, I did get her a diamond ring and had it hand crafted to a design I drew on some paper. But she should have been happy with a twist tie :)

    Reply
    • Financial Samurai says

      September 18, 2010 at 8:32 am

      Are you sure it is you that is making her happier and not the ring??? j/k

      Reply
  14. Money Reasons says

    September 18, 2010 at 5:43 am

    In addition to saving for college for my kids, I better start saving money for my son so he can afford to get engaged someday!!!

    And to think, at one time families use to provide a dowry (bribe) for the husband to marry their daughter.

    The world is a crazy place.

    Reply
    • Financial Samurai says

      September 18, 2010 at 8:33 am

      Better let your son be a man and pay for his own engagement ring Don-san! No living in the basement at home!

      Reply
  15. Derek says

    September 18, 2010 at 1:08 am

    I never heard of so many rules for engagement ring purchases! And I must admit that many of them are crazy! I bought my wife a beautiful 1 carat ring last year and she loves it. Unfortunately, we now live in Boca Raton and I think there is a new rule around here… rings are worth $10,000 times more than your age. She still loves her ring though. I agree with Penny, “buy what you can afford.” I paid cash for her ring and I don’t think there’s anything wrong with that. http://www.lifeandmyfinances.com

    Reply
  16. Penny Frugalista says

    September 17, 2010 at 10:42 am

    What if he leases his car — how do you measure against that? Ha ha.

    There should be no “rules” when it comes to engagement rings or gifts. Buy what you can afford and what you want. Too much judgment on these things.

    Reply
    • Financial Samurai says

      September 17, 2010 at 7:00 pm

      Same thing! If he leases a $50,000 car, he can afford a $50,000 ring if that is what she wants! He can always pay for the ring in installments of $1,000 a month :)

      Reply
      • David M says

        September 18, 2010 at 1:02 am

        If the girl is asking for a $50,000 ring – maybe he can lease that ring as there seems like ther is a good chance he marriage is not going to last long. :)

        Reply
    • CamSauce says

      June 21, 2013 at 9:57 pm

      Can you lease a ring?

      Reply
  17. David M says

    September 17, 2010 at 8:46 am

    1) I think the car rule is to generous – I propose 1/2 of the original price of his car.

    2) Based upon the 3 month buying rule my wife got about 10% of what she should have. Instead of buying a diamond ring. I bought her a ring with an opal in the middle and 2 smaller diamonds surrounding it. Her birth stone is opal and mine is diamond. I told her it was me giving her a big hug and that’s the story i’m sticking with! BTW, my wife still thinks I overspent as she did not want a ring at all.

    3) I totally agree with the comment about the debt incurred to purchase an expensive ring is debt the wife takes on. Even if there is no debt incurred, it is that much less money the couple has to do “important” things with. Debeers – the best marketing company in the world!

    Reply
    • Financial Samurai says

      September 17, 2010 at 6:59 pm

      Nah, not half. Well, the full car price is the MAX you should spend, and something that is totally justifiable since the guy spent so much money on their own car!

      Reply
  18. Charlie says

    September 16, 2010 at 8:51 pm

    haha funny post. That’s a great commercial too. I can’t imagine spending $20000 for jewelry but I like how you parallel cars to engagement rings. I bet most couples have never thought about that!

    Reply
  19. Sandy L says

    September 16, 2010 at 5:22 pm

    No matter what the definition, I guess I’ve been stiffed by about 50%. Okay, now you’re making me look at diamonds. I also didn’t know the average diamond size in Boston is that big. I can’t say I noticed..in my crowd, the average is about 1 carat.

    Reply
    • Financial Samurai says

      September 16, 2010 at 7:15 pm

      Have fun diamond shopping! Congrats on convincing your husband to get something new, if that is what you wish. I’m positive you will agree with the thesis of this article!

      Reply
      • Mike Hunt says

        September 16, 2010 at 7:44 pm

        I like the car definition.

        Since I don’t have a car my wife should be very happy at getting a $1000 ring!

        -M

        Reply
        • Sandy L says

          September 17, 2010 at 2:13 am

          I was completely joking about diamond shopping…although I did go online to see
          how much a 1.8 Carat diamond is going for these days.

          I like my rock. I wouldn’t even think of upgrading until about 10 other things are paid for first.

          And then, I’d probably think of better things to spend money on.

          Reply
  20. myfinancialobjectives says

    September 16, 2010 at 4:48 pm

    That was an awesome commercial! Very clever… I also wish I could type that fast:)

    But more on topic, I agree with you 100%. I am that second guy that you mentioned. I bought my car for $1100 at a public auto auction.. Granted I don’t make $300,000, but still, I could afford something more. I have no intention of spending any astronomical amount on a ring. I’m sure If I had an extra $10,000 towards a down payment on a house she would be a lot more happy than if the ring was a bit bigger. And honestly, I don’t want to marry a girl who cares THAT much about the ring size anyway…

    Reply
    • Financial Samurai says

      September 17, 2010 at 6:58 pm

      Just don’t bring your girl to NYC, SF, or LA and you will be safe! $1,100 for a ring ain’t bad!

      Reply
  21. Greg McFarlane says

    September 16, 2010 at 4:38 pm

    How come the diamond industry is the only one to perpetrate this mathematical tripe, let alone get gullible people to buy into it? The guy who installed my pool should have tried something similar: “A decent pool should cost you at least half a year’s salary.” Or “You don’t want to pay less than 2 days’ wages for a pair of shoes.”
    I think everyone should dedicate 10% of their waking hours to reading my blog (and Sam’s, of course.)

    Reply
    • Financial Samurai says

      September 16, 2010 at 7:14 pm

      I think it’s b/c there are so many pitfalls in buying a diamond engagement ring, that the industry is trying to simplify things.

      It’s all brilliant marketing and manipulation!

      Reply
  22. Financial Samurai says

    September 16, 2010 at 2:28 pm

    That you are the hottest woman in the house at least? :)

    How does your ring cost compare to the purchase price of his car?

    Reply
  23. savvysavingbytes says

    September 16, 2010 at 12:06 pm

    All these rules and systems could drive a person bats. I think if 2 people have found each other and truly want to live with each for all time, that is an amazing enough thing. Anything above and beyond that – money, rings, weddings is inconsequential. The only problem I see is if one of them isn’t truly committed.

    Reply
    • Financial Samurai says

      September 16, 2010 at 7:14 pm

      That’s why I have introduced only ONE rule! That is the Car Rule For Engagement Ring Buying! If the guy rides a Huffy bike to work, then a $200 engagement ring fo u!

      Reply
      • savvysavingbytes says

        September 17, 2010 at 7:54 am

        How’s about if he’s a New Yorker and doesn’t own a car as most New Yorkers
        don’t? I guess it’s ziltch ring time then…

        Reply
        • Financial Samurai says

          September 17, 2010 at 8:02 am

          How much is a monthly metro card?? New York average is 2 carats, so that is the baronet for those living on Manhattan!

          Reply
  24. Evan says

    September 16, 2010 at 11:35 am

    Not everything has to be a rule. Do the right thing and if you have a girl who critques the ring. GET OUT NOW AND SAVE YOURSELF DIVORCE FEES.

    Reply
    • Financial Samurai says

      September 16, 2010 at 2:26 pm

      You are wrong Evan. Everything has rules and big govt is going make sure that there will be legislation of who you get to marry, how many kids you have, and when you can go to the bathroom!

      Reply
  25. JD says

    September 16, 2010 at 7:42 am

    This is brilliant. Totally brilliant.

    It makes a ton of sense. Obviously there are plenty of exceptions to the rule… but by and large this is a guide I can live with.

    I think my wife would even agree.

    maybe.

    Reply
  26. Financial Samurai says

    September 16, 2010 at 7:03 am

    De Beers is brilliant! I’m seriously going to market my proposal to the auto companies and ad agencies and see if I can come up with a campaign and create a new phenomena !

    Reply
    • Investor Junkie says

      September 17, 2010 at 4:26 am

      IMHO one of the best marketing/advertising executions ever! It now has a life of it’s own. Oh De Beers is doing the same thing in China.

      https://www.forbes.com/forbes/2005/0328/077.html

      ” Until 1993, when De Beers started marketing diamonds in China, there was no such thing as a diamond wedding band or engagement ring. Now young adults in China are open to a more Western tradition. “

      Reply
  27. engin33r says

    September 16, 2010 at 6:59 am

    I just spent about 3 weeks of net income to buy an engagement ring. Ironically, I had to convince my girlfriend that I would not buy her a cubic zirconia. I ended up telling her that i wasn’t willing to pay for something that would only last a couple years before it got trashed (she didn’t know the lifespan of cz).

    The thought of 3 months of gross or even net pay is dumb… Unless you have the house you want, the investments you need, the cars you want, and the childrens college paid for.

    Reply
    • Financial Samurai says

      September 16, 2010 at 2:29 pm

      Word! Although I’m curious to know the cost of your car?

      Reply
      • engin33r says

        September 17, 2010 at 2:32 pm

        I haven’t bought a car in 9 years… Back then I bought it used for ~12k.

        I did help the now fiancée to pay off hers… Since we’ve now switched cars (she drives significantly further) I guess the current cost of the car I drive is about 14k. Mine is only worth peanuts now but since she drives 80+ miles a day we don’t feel like putting that onto a newer vehicle.

        Reply
        • Financial Samurai says

          September 17, 2010 at 3:25 pm

          She deserves a $12,000 ring! There are no if ands about it! If you can afford to buy a 12K car 9 years ago, you can certainly pay $12K for a ring if she requests it. So simple!

          Reply
          • Kim says

            February 17, 2019 at 9:45 am

            That’s insane. If my now husband had spent the same amount on a ring as he did on a car I wouldn’t have married him because he would clearly have zero money sense. No one DESERVES an expensive ring and anyone who demands it is a terrible person.

            Reply
            • Financial Samurai says

              February 17, 2019 at 9:47 am

              Or, no one should be so foolish as to spend so much on a car!

              Reply
          • fooled-once says

            February 27, 2019 at 5:34 pm

            yes, but my car won’t leave me and start shacking up with the mechanic or someone because it is bored.

            Reply
        • JCLII says

          March 20, 2012 at 11:58 am

          Are you f*cking serious?

          Reply
      • Jay says

        January 17, 2018 at 12:53 pm

        Hey Financial Samurai, a car is a way of transportation. A ring doesn’t really have much functionality.

        Reply
        • YouGuysAreTooCheap says

          June 20, 2018 at 3:07 pm

          Hey Jay,

          I have to say something here. You’re car will only be reliable for 10-15 years. Does that mean that you expect your relationship to last 10-15 years? I have always been a firm believer that the most expensive purchase (other than a house or unfortunate medical emergencies) should be the ring that goes on her finger. Call me nuts, but I purchased a $35,000 engagement ring for my wife. This is also when I was making $50,000 a year. I took a personal loan over 5 years and paid it in 2. We have never been happier and now I have a perfect credit score because of the loan. If I had the option to do it again I would in a heart beat. Best decision of my life. My wife also knows that I would go to the end of the earth and more for her, as paying a that price tag shows just what I am willing to sacrifice and where I put her in my life. I should point out also that the only expenses I have is medical, rent, and food as I paid my car off before. I feel like it should be the same process. One more thing, cars depreciate. Rings in rare instances can even appreciate or even slightly depreciate depending on the grade, rarity and jeweler (Tiffany’s vs Zales). They never depreciate like a car. Just my two cents.

          Reply
          • Judy says

            October 18, 2018 at 9:34 am

            My husband gave me a 1 carat heart solitaire a few years after we were married-but he never proposed. We have been married for a little over 30 years now and love each other more than when we first married. My sweet kind husband took me to a 5 star restaurant in a beautiful private room where he got down on his knee and proposed to me. We both cried – then he put a $26,000 over 2 carat solitaire heart diamond in a gold Tiffany setting on my finger that he had a jeweler order from New York’s diamond district. I will never forget that night – I love my kind husband so very much as he made everything so magical just for me – for us – for our marriage. I love my heart diamond – it shines and sparkles brighter than the sun. All this talk about money/size of diamonds/- people do what they can – when they can and what they want. I love my large diamond and I love my kind husband!!!!

            Reply
  28. Little House says

    September 16, 2010 at 6:06 am

    There really are some of us that don’t care about the size of our ring. I’m the kind of person who isn’t into jewelry, I only wear necklaces, bracelets, etc. on special occasions. My ring is very beautiful, but thrifty – just the way I like it.

    And to be honest, there was a period for many, many months where I forgot to wear it! (It was on a ring holder in the medicine cabinet). I told my husband I’d much rather have just a band, much less to worry about and then I wouldn’t have to take it off for any reason at all. Also, I’ve accidentally poked him in the eye with my ring – so the bigger the ring, the more changes of eye injury!

    So, if the chick is really picky about the ring and wants her soon be husband to go into debt for it (or spend 3 months of his salary on it!), I guess she’s a moron when it comes to finances, because soon that debt will be hers too.

    Reply
    • Financial Samurai says

      September 16, 2010 at 7:13 pm

      I don’t believe you! j/k. I guess when you live in dense cities, and are surrounded by wealth, it’s hard not to care about engagement rings and jewelry.

      Good last point!

      Reply
    • TRON says

      March 16, 2019 at 5:31 pm

      Why do women scream equality and equal pay and the run back to the patriarchy and gender roles for a ring? Why not buy him one, or why by one at all? All me get is an “I do” so why can’t women live with that.? The reason is, women are entitled. They want men to give up their “Male priviledges” but they refuse to give up their entitlements. It’s better to go your own way, MGTOW. MEN Going Their Own Way.

      Reply
  29. Investor Junkie says

    September 16, 2010 at 6:36 am

    “What kind of nut came up with that idea?” De Beers.

    Reply
  30. Everyday Tips says

    September 16, 2010 at 4:48 am

    Well, I think the 3 month rule must have been created by the jewelry industry. (Are they an industry? Not sure. Anyway, they made it up.)

    When I got engaged, my husband was driving his 1979 Camaro that he got in high school. (We were still in college.) I think he paid 2 thousand for that car, and I know my ring did not cost that. This rule was created too late for me. (Please, no horrible comments about my cheap ring. It was 21 years ago and he bought it using income from his college job. He did spend more than 3 months of his income from his part time college job!)

    I think based on my comment yesterday you know how dumb I think it is to go into heavy debt for an engagement ring. It’s even worse when the woman demands a certain size ring.

    Reply
    • Financial Samurai says

      September 16, 2010 at 6:01 am

      1979 Camaro is sweet! Well here’s the thing as I said for all those ladies who area already married. Point your husband to this article now and he will COMPLETELY agree to the conclusion if you are interested in an upgrade. Trust me on this!

      Reply
    • Hope to Prosper says

      September 26, 2010 at 9:31 am

      I think DeBeers is making this stuff up. They aren’t an industry, they are a cartel.

      We skipped the engagement ring altogether and just bought wedding rings. I thought about upgrading the stone in my wife’s ring. But, after watching Blood Diamond, I decided to skip it. I would rather spend the money on something useful and upgrade my wife’s car.

      Reply
      • George says

        December 1, 2010 at 12:59 pm

        LOL, I love it! We should all plan on upgrading the wife’s car rather than the ring!

        Reply
    • SS says

      October 16, 2012 at 5:36 am

      The car rule is no smarter than the 3 month rule. You’d be paying 10 times as much on something that’s only symbolic and never useful but as a means to compete with other women. The price of the ring doesn’t show how much you value the woman, the fact that he’s giving up his freedom does.

      Reply
      • Financial Samurai says

        October 16, 2012 at 10:42 am

        It’s not about being smart. It’s about convincing guys they own WAY TOO MUCH car by not following my 1/10th rule for car buying.

        Lots of derivative means in my posts if you keep on reading my archives!

        Reply
    • TRON says

      March 16, 2019 at 11:54 am

      Why do women scream equality and equal pay and the run back to the patriarchy and gender roles for a ring? Why not buy him one, or why by one at all? All me get is an “I do” so why can’t women live with that.? The reason is, women are entitled. They want men to give up their “Male priviledges” but they refuse to give up their entitlements. It’s better to go your own way, MGTOW. MEN Going Their Own Way.

      Reply
      • Yoly says

        March 28, 2019 at 1:55 pm

        We are entitled and flawed beings my friend. We all want to be on top in the way that we see most fit.

        Reply
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