It’s hard to believe that it’s been 15 years since I interviewed at Goldman Sachs in NYC. But there’s one incident from my interview time at One New York Plaza that I remember clearly above all others: my GS elevator moment.
For those of you who haven’t been following the funny story on Twitter, for years, @GSElevator Gossip has been posting tweets about what many assumed to be overheard gossip exchanged by GS employees from around the world. The tweets range from cringeworthy to poignant in nature. The goal was to stereotype the ridiculousness of Wall Street culture, while inciting outrage from every non-Wall Street person imaginable. With 650,000 Twitter followers and a potential book deal, I think it succeeded.
Here are two examples of @GSElevator Gossip tweets:
Goldman Sachs is an easy target on Wall Street because it consistently ranks at the top of the league tables in terms of deal flow and profits. Furthermore, GS alumni permeate the ranks of senior government officials, including folks such as former US Treasury Secretaries Bob Rubin and Hank Paulson. The GS Mafia is out there, and conspiracy theories abound. When you’re the top dog, many want to hunt you down. (This is why it’s important to practice Stealth Wealth if you get too far up the food chain in any field.)
It turns out the person behind @GSElevator was not a Goldman Sachs employee after all, but an outsider named John who worked at Citibank and “left” in 2008. I love Citibank as a commercial bank, but on Wall Street, Citibank isn’t considered to be in the same league as a Goldman. Citibank has always been seen as “the backup bank” if you got rejected from Goldman or Morgan, much as Columbia would be a backup to Harvard – both are excellent schools, they’re just not quite the same. Such are the petty attitudes of type-A recent college graduates. Coming from a non-target, public school myself, I would have been happy to get any job on Wall Street, let alone one at GS.
I give props to John from Citibank for creating @GSElevator because he was able to “fake it until he made it“. Here’s a guy who never worked a day at Goldman, made up a bunch of attention-grabbing tweets, and yet was able to create a brand based on Goldman culture that is followed by hundreds of thousands of people worldwide on Twitter. If his book is published, it should net him at least six figures in compensation. John’s example demonstrates yet again that it doesn’t matter whether you fully know your stuff or come from the organization in which you represent; as long as you can manipulate the system, money and attention will follow.