A well-written real estate love letter can reduce a buyer’s purchase price by 1% – 10%. If we’re talking about a $1 million property, that’s $10,000 – $100,000 in savings.
At the very least, a real estate love letter can help you get a counteroffer when a seller receives multiple offers. Staying in the race is vital if you really want the property.
Yet most people, out of ignorance or laziness, don’t bother writing a real estate love letter when making an offer.
After every job interview, writing a hand-written note can make the difference between landing the job or not. Yet, few people bother to write a hand-written thank you letter either.
I firmly believe one of the reasons why it’s so easy to get ahead is because most people don’t care enough to try. Folks are kinda clueless when it comes to building rapport with others. Instead of first trying to give, it’s all about taking, taking, and taking some more.
There is no downside, only upside, to writing a letter to try and make a connection with the seller. The listing agent has a fiduciary duty to present all offers as is. Thus, the greater the connection you can make, the greater your chance of getting the best deal possible for a property you want.
Another person’s lack of emotional intelligence is your pot of gold!