Something very interesting happened the other night at around 6pm PST. The traffic on Financial Samurai more than doubled for one hour between 6pm and 7pm PST. See the chart below.
I took a look to see whether some major media publication had highlighted one of my ~1,000 previously written articles. Nope. I searched over social media to see whether any of my publications were trending. Double nope. And then I finally went to see which keywords people were searching for, and what article they were landing on to provide this 100% organic bump in traffic.
Keyword search: Middle Class Income
Bingo! Traffic began surging after President Obama began giving his State Of The Union Address at 6pm on January 20, 2015. Traffic will probably surge again in 2016 and beyond as well because “middle class” is topic du jour for all politicians!
I never knew Financial Samurai attracted more Liberal readers given a strong focus on making an income that Conservatives like to promote. Or maybe traffic just rises when a SOTU address is made, regardless of political side. We shall see if a Republican ever becomes president again.
The coolest thing about having a a personal finance site that has a reasonably significant amount of traffic is that I can play political scientist with real-time proprietary data in my boxer briefs while watching the Aussie Tennis Open at 5am. Over 40,000 visitors in one day is statistically significant, especially when compared to Gallup polls who often survey just 1,000 people to extrapolate a conclusion.